Product Marketing Specialist -Remote-

Maite.ai; Madrid; A distancia; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A leading legal tech firm in Madrid seeks a dynamic marketing leader to drive brand messaging and content strategy. You will create compelling narratives that resonate with legal professionals and manage multiple projects, including webinars and client success stories. Experience in B2B SaaS and the legal sector is essential for this role.

Formación

• Strong background in content leadership and brand positioning.
• Experience in product marketing within the legal sector is a plus.
• Ability to execute a comprehensive 360° marketing strategy.

Responsabilidades

• Lead the creation and execution of the 360° content strategy.
• Define the brand voice for communications, including social media.
• Manage multiple projects simultaneously without losing focus.

Conocimientos

Content strategy

B2B SaaS experience

Project management

Proficiency in English

Descripción del empleo

ai is an AI copilot for legal professionals

We are building the future of how legal professionals interact with legal information through conversational and intelligent interfaces. Our mission is to fight for a fairer world through technology, making legal knowledge more accessible, intelligent, and actionable. We are not looking for someone who just "executes marketing." We are looking for a leader who will push our brand, master our narrative, and become the voice of Maite. Your mission will be to translate the complexity of our AI into a clear and compelling story that resonates with the legal sector. Define and be responsible for our positioning and message, ensuring it resonates with the frustrations and aspirations of the legal professional.

Content Leadership

Design and execute the 360º content strategy. You will lead the creation of Thought Leadership content (webinars, social media, whitepapers, studies, articles) and will be key to our website's narrative to position us as leaders in Legal AI.

ai, turning networking into insights and opportunities

Build and lead our Success Story engine: from identifying and interviewing key clients to creating the final asset (written or video).

Brand Voice (Social & Email)

Define and execute the editorial line and tone of voice in all public communications, including social media and the company newsletter.

Radical empathy for the legal professional

360 Marketing Vision

You have experience connecting online strategies (content, email) with offline actions (events, alliances) to build a coherent brand.

Knowledge in

• Pricing strategies, competitor analysis, and handling objections to improve retention.
• You have demonstrable experience in B2B SaaS, ideally in a Product Marketing or Strategic Marketing role.
• You are capable of managing multiple projects (a launch, a webinar, and a success story) in parallel without losing focus.

Training or professional experience in the legal sector

Previous experience organizing or delivering training, webinars, or product demos to clients.

Proficiency in English

Proficiency in English.