Product Marketing Specialist (6 months FTC)

Storio group; Barcelona; On-site; EUR 36,000 - 54,000; Full time

Job summary

Storio group in Barcelona is seeking a Product Marketing Specialist to shape positioning, messaging, and go-to-market strategies for our photo products. You will connect Product, Marketing, Brand and Commercial teams to drive growth.

You will analyze performance data, run customer studies with Research, and help craft campaigns and content that showcase our product features while maintaining clear, compelling messaging across channels.

Qualifications

• 1–3 years of experience in product marketing, brand management, or proposition development.
• Experience launching products, creating market plans, or managing product lifecycles.
• Strong analytical skills with data-driven hypotheses.
• Clear English communication across teams.

Responsibilities

• Own the go-to-market strategies for emerging categories from start to finish.
• Build category roadmaps that guide quarterly resource planning.
• Create strong product value propositions that match customer needs.
• Keep product messaging consistent across all touchpoints and channels.
• Deliver clear commercial reports that drive growth and decisions.

Skills

KPI monitoring

Data analysis

Competitor research

Cross-functional collaboration

Content creation

English communication

Education

Marketing degree

Job description

Make Your Mark as a Product Marketing Specialist at Storio group

About The Role

We are looking for a Product Marketing Specialist to join our team in Barcelona. You will help us shape the positioning, messaging, and go-to-market strategies for our photo products. In this role, you will link our Product, Marketing, Brand, and Commercial teams together. Your work directly helps us deliver growth across strategic categories and build the future of our emerging products.

As part of the team, you support our Lead Specialists by digging into data and sharing key insights. You play a central role in bringing our customers' memories to life. By keeping our messaging clear and our strategy strong, you help us connect millions of people with the moments that matter most.

How You Embrace Curiosity Daily

• Monitor key performance indicators across local markets to find trends and growth opportunities.
• Share your performance data and test new ideas with the Lead Specialist to guide our future plans.
• Research competitor messaging and products to find ways Storio group can stand out.
• Partner with the Research team to run customer studies and gather fresh insights.
• Work with Brand and Marketing teams to test new ways of presenting our products in campaigns.
• Help create engaging content like blogs and social posts that show off our product features.

How You Make Your Mark

• Own the go-to-market strategies for our emerging categories from start to finish.
• Build category roadmaps that help us make smart choices on resource planning every quarter.
• Create strong product value propositions that match real customer needs.
• Keep product messaging consistent across every customer touchpoint and sales channel.
• Deliver clear commercial reports that lead to real business changes and growth.

What You Bring To The Team

• Between 1 and 3 years of experience in product marketing, brand management, or proposition development.
• Practical experience launching products, creating market plans, or managing product lifecycles.
• Strong commercial skills with the ability to analyze performance data and form clear hypotheses.
• Clear communication skills in English to share priorities and ideas across teams.
• Proven experience working with cross-functional teams like product, user experience, and research.

What Sets You Apart

• Knowledge of the photo product industry and the current competitive landscape.
• Background in customer research that helps shape product positioning.
• A relevant degree or formal qualification in marketing, business, or a related field.