Product Marketing Specialist

Instaleap; Barcelona; Hybrid; EUR 55,000 - 82,000; Full time

Benefits offered by this job

Hybrid Work

Flexible hours

Extra vacation days

Half-day off on birthday

Educational budget

Health insurance

Job summary

Instaleap is seeking an experienced Product Marketing professional to translate complex product capabilities into compelling business value for enterprise retail decision-makers. You will own positioning, GTM motions, and customer communications across our product portfolio, collaborating closely with Product, CS, and regional Sales/Marketing teams to drive awareness, adoption, and revenue.

The role involves building messaging frameworks, developing campaigns, and ensuring consistent product

Qualifications

• 2+ years of hands-on Product Marketing in a fast-paced B2B SaaS environment.
• Experience leading end-to-end GTM motions, feature rollouts, and multi-channel product comms.
• Ability to build messaging architectures, buyer personas, and value propositions for enterprise buyers.
• Strong cross-functional collaboration with Product, CS, and regional Sales/Marketing teams across international markets.
• Experience with lifecycle marketing, customer adoption, or customer education programs.

Responsibilities

• Product Positioning & Messaging: refine positioning, value props, and messaging across our portfolio.
• Go-to-Market & Product Launches: own marketing workstreams for launches, define strategies, audiences, and assets.
• Customer Marketing & Product Adoption: collaborate with Customer Success to roadmap quarterly communications and feature updates.
• Product Content & Communication: develop product-focused content for websites, campaigns, webinars, events, and announcements.

Skills

Product marketing

GTM management

Messaging

Cross-functional collaboration

B2B SaaS

Job description

• Develop and continuously refine product positioning, value propositions, and messaging across our portfolio.
• Translate complex technical capabilities into clear, differentiated business benefits for enterprise retail decision-makers.
• Build messaging frameworks tailored to different buyer personas, markets, and industries.
• Monitor competitors, market trends, and customer insights to strengthen our positioning.

What would you do?

Product Positioning & Messaging

• Develop and continuously refine product positioning, value propositions, and messaging across our portfolio.
• Translate complex technical capabilities into clear, differentiated business benefits for enterprise retail decision-makers.
• Build messaging frameworks tailored to different buyer personas, markets, and industries.
• Monitor competitors, market trends, and customer insights to strengthen our positioning.

Go-to-Market & Product Launches

• Own the marketing workstream for new product launches, features, and product updates.
• Collaborate with Product and Marketing teams to define launch strategies, audiences, messaging, assets, and communication plans.
• Develop product communication campaigns that increase awareness, understanding, and adoption.
• Ensure consistent product messaging across all marketing channels and customer touchpoints.

Customer Marketing & Product Adoption

• Partner closely with Customer Success to develop quarterly customer communication roadmaps, aligned with product releases, business priorities, and customer needs.
• Plan and execute communications that keep existing customers informed about new features, product updates, and innovations.
• Develop customer-facing assets, including product newsletters, release announcements, webinars, feature guides, and educational materials.
• Create targeted campaigns to drive awareness, engagement, and adoption of existing and newly launched products.
• Collaborate with Customer Success to identify opportunities for cross-sell, upsell, and deeper product engagement.
• Monitor communication performance and product adoption indicators to continuously improve customer marketing initiatives.

Product Content & Communication

• Develop product-focused content for websites, campaigns, webinars, events, product announcements, and other marketing initiatives.
• Work alongside Content, Design, Growth Marketing, and regional teams to turn product knowledge into effective marketing assets.
• Maintain consistent messaging and product information across internal and external materials.
• Collaborate with customers and internal stakeholders to develop compelling use cases and success stories.

Your experience has been shaped by

• 2+ years of hands‑on Product Marketing experience within a fast‑paced B2B SaaS environment.
• Leading end‑to‑end go‑to‑market (GTM) motions, feature rollouts, and multi‑channel product communication campaigns.
• Building messaging architectures, buyer personas, and value propositions for enterprise buyers and technical decision‑makers.
• Close cross‑functional collaboration with Product, Customer Success, and regional Sales/Marketing teams across international markets.
• Direct involvement in lifecycle marketing, customer adoption, release communications, or customer education programs.
• Working within (or exposure to) eCommerce, logistics, last‑mile delivery, marketplace ecosystems, or enterprise retail tech.

Your SuperPowers

• Technical Translation: The knack for taking deeply complex engineering and operational features and distilling them into crystal‑clear, high‑impact business value.
• Narrative Crafting & Storytelling: Exceptional native or bilingual English writing and presentation skills that captivate enterprise stakeholders and make products memorable.
• Strategic Execution: A builder mindset that transitions effortlessly from high‑level GTM frameworks down to hands‑on asset creation and campaign execution.
• Cross‑Functional Bridge Building: High emotional intelligence and alignment skills to rally Product, CS, and Marketing around a single product narrative.
• Data‑Informed Prioritization: Sharp business acumen to monitor adoption indicators, measure engagement, and steer product marketing roadmaps based on customer impact.
• Agility & Autonomous Ownership: High comfort level navigating ambiguity, driving multiple initiatives forward, and thriving in a rapidly scaling global organization.

What we bring to the table

• Hybrid Work: Work together as a team.
• Flexible hours: We trust your work and skills.
• Additional days off to vacations.
• Half day off on your birthday.
• Access to Educational Budget.
• Health insurance: Get the attention and care that you deserve. Available in some countries.