Product Marketing Manager – Software Testing

Keysight Technologies; Barcelona; On-site; EUR 60,000 - 80,000; Full time

Job summary

A global technology company is seeking a Product Marketing Manager for software testing solutions. This strategic role focuses on product positioning, messaging, and go-to-market execution. The ideal candidate has a bachelor's degree and over 4 years of experience in B2B software marketing. Responsibilities include creating marketing assets, collaborating with cross-functional teams, and conducting market research. The candidate should possess strong communication skills and have a passion for addressing customer needs.

Qualifications

• 4+ years of experience in Product Marketing or a similar role in B2B software.
• Proven experience in product positioning and go-to-market execution.
• Strong written and verbal communication skills in English.

Responsibilities

• Develop product positioning and messaging that communicates customer value.
• Plan and execute go-to-market strategies for new products.
• Collaborate closely with Product Management, Sales, and Engineering.

Skills

Product positioning

Market dynamics understanding

Sales enablement

Customer research

Strong communication skills

Education

Bachelor’s degree in Marketing, Business, Engineering, or related field

Job description

Keysight is on the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.

Our powerful, award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. Diversity, equity & inclusion are integral parts of our culture and drivers of innovation at Keysight. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.

About the Team

You will join the Product Marketing team for Keysight Eggplant, Keysight’s software business focused on test automation, quality assurance, and digital experience testing.

The team works closely with Product Management, Engineering, Sales, Services, and Corporate Marketing to define product positioning, drive go-to-market strategies, and enable sales teams globally. The culture is collaborative, international, and data-driven, with a strong focus on customer value and real-world use cases.

About the Role

As a Product Marketing Manager – Software Testing, you will own the positioning, messaging, and go-to-market execution for Keysight Eggplant’s software testing solutions.

This is a hands-on, strategic role at the intersection of product, marketing, and sales. You will translate complex software capabilities into clear customer value, support product launches, and enable internal teams to successfully sell and position our solutions in competitive markets.

Responsibilities

• Develop clear product positioning and messaging that communicates customer value and competitive differentiation
• Act as the product marketing expert on customer needs, buying criteria, and market dynamics
• Plan and execute go-to-market strategies for new products and major releases
• Create high-quality marketing assets (e.g. datasheets, presentations, solution briefs, whitepapers)
• Deliver sales enablement materials, including competitive insights, messaging frameworks, and playbooks
• Collaborate closely with Product Management, Sales, Customer Support, and Engineering
• Conduct market and customer research, including customer interviews, win/loss analysis, and competitor analysis
• Analyze performance metrics and translate data into actionable insights that support pipeline growth

Required Qualifications

• Bachelor’s degree (or equivalent experience) in Marketing, Business, Engineering, Computer Science, or a related field
• 4+ years of experience in Product Marketing or a similar role in B2B software
• Proven experience owning product positioning, messaging, and GTM execution
• Strong written and verbal communication skills in English
• Ability to work cross-functionally with product, sales, and technical teams

Desired Qualifications

• Experience with software testing, test automation, QA, or developer tools
• Background working with technical or engineering-driven products
• Experience supporting global or EMEA markets
• Familiarity with competitive intelligence and market analysis frameworks

Careers Privacy Statement Keysight is an Equal Opportunity Employer.