Descripción de la vacante
A global technology company is seeking a Product Marketing Manager for software testing solutions. This strategic role focuses on product positioning, messaging, and go-to-market execution. The ideal candidate has a bachelor's degree and over 4 years of experience in B2B software marketing. Responsibilities include creating marketing assets, collaborating with cross-functional teams, and conducting market research. The candidate should possess strong communication skills and have a passion for addressing customer needs.
Formación
- 4+ years of experience in Product Marketing or a similar role in B2B software.
- Proven experience in product positioning and go-to-market execution.
- Strong written and verbal communication skills in English.
Responsabilidades
- Develop product positioning and messaging that communicates customer value.
- Plan and execute go-to-market strategies for new products.
- Collaborate closely with Product Management, Sales, and Engineering.
Conocimientos
Product positioning
Market dynamics understanding
Sales enablement
Customer research
Strong communication skills
Educación
Bachelor’s degree in Marketing, Business, Engineering, or related field