Product Marketing Manager: Software Testing & QA

Keysight Technologies; Barcelona; On-site; EUR 60,000 - 80,000; Full time

Job summary

A global technology company is seeking a Product Marketing Manager for software testing solutions. This strategic role focuses on product positioning, messaging, and go-to-market execution. The ideal candidate has a bachelor's degree and over 4 years of experience in B2B software marketing. Responsibilities include creating marketing assets, collaborating with cross-functional teams, and conducting market research. The candidate should possess strong communication skills and have a passion for addressing customer needs.

Qualifications

• 4+ years of experience in Product Marketing or a similar role in B2B software.
• Proven experience in product positioning and go-to-market execution.
• Strong written and verbal communication skills in English.

Responsibilities

• Develop product positioning and messaging that communicates customer value.
• Plan and execute go-to-market strategies for new products.
• Collaborate closely with Product Management, Sales, and Engineering.

Skills

Product positioning

Market dynamics understanding

Sales enablement

Customer research

Strong communication skills

Education

Bachelor’s degree in Marketing, Business, Engineering, or related field

Job description

A global technology company is seeking a Product Marketing Manager for software testing solutions. This strategic role focuses on product positioning, messaging, and go-to-market execution. The ideal candidate has a bachelor's degree and over 4 years of experience in B2B software marketing. Responsibilities include creating marketing assets, collaborating with cross-functional teams, and conducting market research. The candidate should possess strong communication skills and have a passion for addressing customer needs.