Product Marketing Manager | Pool cleaning

Fluidra; Sant Cugat del Vallès; Híbrido; EUR 55.000 - 75.000; Jornada completa

Descripción de la vacante

A global leader in the pool industry is seeking a Strategic Product Marketing Manager to lead the Cleaning category. This role involves developing product marketing strategies and managing the product lifecycle while collaborating with cross-functional teams. Ideal candidates will have over 5 years of relevant experience, strong analytical skills, and proficiency in Excel and Power BI. This position offers a hybrid working model in Sant Cugat del Vallès.

Servicios

Hybrid working model

Flexible working hours

Opportunities for growth and impact

Formación

• 5 years of experience in product or category marketing.
• Experience within consumer goods, home appliances, or pool/outdoor categories.
• Knowledgeable in e-commerce and marketplace dynamics.

Responsabilidades

• Lead strategic and results-driven product marketing for the Cleaning category.
• Collaborate cross-functionally to drive profitable growth.
• Monitor market trends and product lifecycle management.

Conocimientos

Strategic thinking

Analytical skills

Cross-functional leadership

Communication skills in English and Spanish

Organizational skills

Educación

Degree in Marketing, Business Administration, or Economics

Herramientas

Excel

Power BI

PowerPoint

Descripción del empleo

Overview

Fluidra is a global leader in the pool and wellness industry.

About us

We are a multinational group with extensive experience in developing innovative products and services for the residential and commercial pool markets worldwide. We have a very clear purpose: to turn water into a better world.

Today we operate in more than 47 countries through our own subsidiaries. We have over 135 sales branches and 35 production centers around the world as well as strategically located logistics hubs that support both our production and distribution centers.

The position

We are seeking a strategic and results-driven Regional Product Marketing Manager to lead the Cleaning category (manual and automatic) within the pool industry. This position plays a pivotal role in shaping the regional business strategy ensuring the right product portfolio positioning and go-to-market excellence across key international markets. As the bridge between global product strategy and local market execution you will collaborate cross-functionally with Global Product Management (CPO) Sales Local Marketing Supply Chain and Global Digital teams to drive profitable growth and reinforce Fluidras category leadership.

Main accountabilities

Your role will cover three main areas: Product Marketing & Strategy, Go-to-Market and Strategic Impact.

• Product Marketing & Strategy
• Market & Consumer Analysis :
• Analyze and monitor market trends, competitive landscape and pricing dynamics to anticipate opportunities and challenges.
• Build strong market knowledge focused on:
• Consumer purchase and usage behavior.
• Competitive environment and benchmarks.
• Trends within and beyond the pool industry.
• Feedback from commercial teams.
• Portfolio & Roadmap :
• Identify product needs and opportunities to strengthen and expand a competitive profitable portfolio.
• Define and manage the regional product roadmap in alignment with Global Product Management (CPO).
• Collaborate closely with local sales teams to collect insights and define market-fit actions translating them into actionable recommendations for product development adaptation and lifecycle management.
• Positioning & Pricing :
• Define and update positioning and pricing strategies in collaboration with the Revenue Growth Management and local sales teams.
• Lifecycle Management :
• Oversee the full product lifecycle ensuring SKU optimization healthy inventory levels and portfolio efficiency.
• Support forecasting activities with a strategic view of market evolution and competitor activity.

Go-to-Market

• Lead the regional implementation of new products coordinating launch plans and go-to-market initiatives to ensure successful adoption across channels.
• Develop and maintain sales tools and value-selling materials such as benchmarks product overviews and sales pitches.
• Drive sales enablement programs that empower sales teams and partners to effectively communicate product value and differentiation.
• Provide guidance and support to the MarCom and Training teams for B2B and B2C communication materials including annual catalogs product visuals brochures and leaflets videos and digital content
• Ensure accurate and consistent content updates across platforms (PIM brand websites etc.).
• Monitor user satisfaction through reviews social media and sales feedback.
• Design and deliver training programs for sales teams distributors and partners to enhance product knowledge and adoption.

Strategic Impact

• Act as the regional business owner for the Cleaning category ensuring alignment between market needs product strategy and business goals.
• Champion the B2C B2B2C and D2C strategies adapting positioning and go-to-market approaches to fit each channels dynamics.
• Contribute to long-term category growth and brand leadership through data-driven insights innovation and strategic collaboration.

What we expect from you

• Degree in Marketing Business Administration or Economics ideally with a specialization in Marketing or Business Strategy.
• 5 years of experience in product or category marketing preferably within consumer goods home appliances or pool / outdoor categories.
• Strong strategic thinking analytical and cross-functional leadership skills.
• Knowledgeable in Excel Power BI PowerPoint and experience using data-driven insights for decision-making.
• Understanding of e-commerce and marketplace dynamics.
• Excellent communication and presentation skills in English and Spanish (written and spoken).
• Positive proactive mindset with strong organizational skills.
• Willingness to travel internationally to engage with sales teams partners and industry events.

What you can expect from Fluidra

• Be part of a global leader in the pool and wellness sector driving innovation and sustainability.
• Join a multicultural and collaborative team with real opportunities for growth and impact.
• Contribute to projects that shape the future of pool technology and customer experience.
• Hybrid working model flexible working hours and offices located in Sant Cugat del Vallès (Barcelona area)

Are you ready to turn water into a better world

At Fluidra we promote an inclusive workplace where everyone is welcome regardless of sex gender age origin sexual orientation gender identity or expression beliefs or abilities. We believe diversity fuels innovation teamwork and a more sustainable future.

Key Skills

Conveyancing Paralegal,Fireworks,Logistics,Clinical,Avionics

Employment Type :

Full Time

Experience :

years

Vacancy :

1