Product marketing manager in fintech

N26; Barcelona; Hybrid; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Personal development budget

Work from home budget

Fitness & wellness discounts

Language apps

Public transportation

Premium N26 account

Subscriptions for friends & family

Extra annual leave

Visa support & relocation

Autonomy with cutting-edge tech

Job summary

N26 is seeking a Senior Product Marketing Manager to own the strategic framework for a major segment vertical, aligning global JTBD with a market-defining Value Proposition and driving product adoption and ecosystem loyalty.

You will lead GTM for new features, partner with lifecycle teams for ongoing education and retention, and champion data-driven marketing through strong cross-functional leadership and market insights.

Qualifications

• 8+ years of experience in Product Marketing, ideally in tech.
• Bachelor's degree in Marketing, Communications, Business, or Commerce.
• Extensive experience leading end-to-end Go-to-Market strategies and cross-functional launches.
• Proven track record driving product acquisition, user growth, and retention.
• Customer-centric value propositions and differentiated messaging for fintech/tech products.

Responsibilities

• Act as Marketing Owner for a major segment vertical and guide long-term strategic framework.
• Partner with lifecycle teams to educate customers and maximize retention.
• Craft compelling value propositions and messaging across channels to differentiate products.
• Design and execute GTM strategies for new features and launches with cross-channel impact.
• Define and monitor KPIs for product launches and adjust plans to meet adoption targets.
• Leverage market research, UX insights, and competitive analysis to refine product narratives.
• Collaborate with brand and creative teams to maintain consistent voice and quality across channels.

Skills

Go-to-Market strategy

Product marketing

Cross-functional leadership

Data-driven decisions

Stakeholder management

Education

Bachelor's degree in Marketing/Communications/Business

Job description

Описание:

We are seeking a Senior Product Marketing Manager to act as the visionary owner for a major segment vertical, responsible for architecting long-term frameworks that align global customer needs with market-defining value propositions. Our Senior Product Marketing team steers product evolution and global GTM standards to maximize adoption and ecosystem loyalty, and believes in using deep analytical rigor and strong cross-functional leadership to define the voice of the customer.

Задачи:

• Serve as the Marketing Owner and visionary lead for a major segment vertical, accountable for the long-term strategic framework that aligns global JTBD with a market-defining Value Proposition, while steering the Product Offering evolution and global GTM standards to maximize Product Adoption and ecosystem lock-in
• Partner with the lifecycle team to foster ongoing customer education, deepen continuous product adoption, and maximize long-term user retention
• Craft compelling, consumer-centric value propositions and tailored messaging that clearly differentiate our products within the highly competitive fintech landscape
• Design and implement impactful GTM strategies for new product features and launches, ensuring flawless cross-channel execution and significant user acquisition
• Define, monitor, and analyze key performance metrics for all product launches, proactively adjusting marketing plans to meet or exceed adoption targets
• Champion the voice of the customer by leveraging market research, competitive analysis, and UX feedback to uncover market fit opportunities and refine product narratives
• Collaborate closely with the brand and creative teams to maintain a consistent voice, tone, and high-quality creative standard across all marketing channels
• Act as the strategic bridge between product, business operations, and marketing, aligning stakeholders on priorities and ensuring seamless communication and execution

Требования:

• 8+ years of experience within the Product Marketing space ideally in a tech driven company
• Bachelor's degree in Marketing, Communications, Business, or Commerce with relevant experience
• Extensive experience leading end-to-end Go-to-Market strategies, serving as the critical bridge between Product, Marketing, and Operations to ensure seamless, high-impact launches
• Proven track record of driving product acquisition, user growth, and retention through strategic lifecycle initiatives and in-product growth levers
• Expert at crafting customer centric value propositions and differentiated messaging that effectively positions products within the competitive fintech or tech landscape
• Skilled at synthesizing market research, UX insights, and competitive analysis to inform strategy, while maintaining a strong understanding of tech-driven ecosystems and regulatory requirements
• Advanced stakeholder influence and collaboration through building cross functional partnerships and influencing decisions across Product, Marketing, and Business teams in fast paced environments
• Advanced growth mindset with a proactive, high-ownership mentality with bias for action and a commitment to a "test, learn, and optimize" approach based on data insights

Условия:

• Accelerate your career growth by joining one of Europe’s most talked about disruptors.
• Employee benefits that range from a competitive personal development budget, work from home budget, discounts to fitness & wellness memberships, language apps and public transportation.
• As an N26 employee you will have access to a Premium subscription on your personal N26 bank account.
• As well as subscriptions for friends and family members.
• Additional day of annual leave for each year of service.
• A high degree of autonomy and access to cutting edge technologies - all while working with a friendly team of peers of diverse nationalities, experiences, and backgrounds.
• A relocation package with visa support for those who need it.