Product Marketing Manager, GenAI, NASM Tech & AI Marketing

Amazon Spain Support Services, S.L.U; Barcelona; Presencial; EUR 55.000 - 75.000; Jornada completa

Descripción de la vacante

A leading technology company in Barcelona seeks a Product Marketing Manager to lead AI-driven marketing initiatives. The role involves executing experiments, collaborating across teams, and establishing training programs. Candidates should have 4+ years of marketing experience and a strong grasp of data-driven strategies. Join a dynamic team dedicated to innovation in customer engagement.

Formación

• 4+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience building, executing, and scaling marketing campaigns.

Responsabilidades

• Lead the marketing roadmap for experimenting with agentic solutions.
• Conduct lunch and learns to train marketers on leveraging AgenticAI.
• Partner cross-functionally to guide roadmaps for marketing best practices.

Conocimientos

Data-driven marketing

Cross-functional program management

Marketing performance measurement

Excel proficiency

Presentation skills

Herramientas

Excel

Tableau

Descripción del empleo

North America Stores Marketing drives customer discovery and engagement across categories through a combination of technology, science, innovation, marketing, and creativity. Our team builds customer experiences and advanced marketing tools that shape the future of retail.

We are seeking an intellectually curious and action-oriented Product Marketing Manager, GenAI to join our team. In this role, you will lead the execution of experiments across Amazon-owned channels, focusing on net-new tech products and agentic solutions (e.g., AI agents). You'll identify high-impact opportunities where Agentic AI can transform marketing operations, develop and execute proof-of-concepts, and drive quick adoption through hands‑on training programs across Amazon's marketing organizations.

Success in this role requires both a learning mindset to deeply understand emerging AI technologies and marketing best practices, and a bias for action to rapidly translate insights into scalable solutions.

You will establish and own a continuous feedback loop between marketers and technical teams, ensuring our AI solutions evolve to meet real marketing needs while maintaining excellence in marketing standards. This role offers the unique opportunity to shape the future of AI‑powered marketing at Amazon while driving immediate impact through practical applications.

Key job responsibilities

• Lead the marketing roadmap for experimenting with agentic solutions
• Conduct lunch and learns across marketing teams to train marketers on how to leverage AgenticAI
• Partner cross‑functionally with other teams, like Content Systems and WWE to guide their roadmaps, ensuring cohesiveness and marketing best practices are kept top of mind

About the team

We’re a team of 80+, including product marketers, marketing strategists, merchandisers, channel leads, and beyond, sitting in NYC, Seattle, Santa Monica, and now expanding to Barcelona, Spain. Our team is filled with a wide range of personalities and backgrounds, including experts in video, influencer strategy, large‑scale 360‑marketing campaigns, and beyond who have come from backgrounds in retail, tech, print media, digital media, academia, and agency work. Above all else, our team culture is built around an environment of learning, experimentation, and inventing on behalf of the customer.

BASIC QUALIFICATIONS

• 4+ years of professional non‑internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross‑functional programs or marketing campaigns from concept to completion
• Experience managing and measuring marketing performance in various channels

PREFERRED QUALIFICATIONS

• Experience managing external partners to develop marketing programs
• Experience presenting ideas to various levels of an organization to gain support for initiatives