Product Marketing Manager ERP (Spain)

Hub; Madrid; Presencial; EUR 80.000 - 120.000; Jornada completa

Descripción de la vacante

Shine, the ERP product team is seeking an experienced Product Marketing leader in Madrid to bring Shine's ERP offer to market. You will identify market opportunities, define value propositions, and orchestrate commercialization with product, marketing, sales and support teams.

You will drive pricing strategies, marketing plans, and sales enablement while shaping end-to-end customer journeys and successful product launches across Europe.

Formación

• 10+ years of experience in Product Marketing within the software publishing sector.
• Analytical & organization skills: Highly organized and rigorous, with strong analytical capabilities to evaluate data and drive strategic decision-making.
• Interpersonal & collaborative skills: exceptional communication and stakeholders management skills to facilitate collaboration across diverse teams and adapt communication styles.
• Adaptability: Proven ability to thrive in project mode, manage change, and demonstrate proactivity and responsiveness.
• Language: Fluency in English is essential for this role

Responsabilidades

• Assess market needs and pain points of SMBs, turning insights into product/business opportunities.
• Prioritize target segments and investments to maximize impact.
• Build customer messaging, value propositions, and market narratives.
• Define and execute pricing strategies, marketing plans, and sales enablement tools.
• Design and optimize end-to-end customer journeys across touchpoints.
• Lead go-to-market strategies and product launches with cross-functional teams.
• Monitor and report on KPIs to optimize commercial performance and actions.

Conocimientos

Product Marketing

Analytical skills

Stakeholder management

Cross-functional collaboration

Communication

English proficiency

Descripción del empleo

Shine is the financial copilot for entrepreneurs and small business owners.

Founded by serial entrepreneurs Rico Andersen and Martin Hegelund, Shine is a leading European fintech unicorn on a mission to restore the joy of running a business, by ending wasted time on financial admin. Shine offers a connected solution for invoicing, accounting, payroll, business accounts, payments, and financing, meaning business owners can focus their energy on growing a healthy business, not held back by manual admin.

Part of something bigger

Today we're part of Cegid, a European leader in cloud software for finance and accounting. Together we're building Europe's leading financial copilot for small businesses and their accountants. Shine already supports more than 400,000 small businesses. As part of Cegid, we now reach over one million small businesses and 15,000 accountants across Europe. We're a multicultural team working from France, Germany, Denmark and the Netherlands, contributing to a wider European network that spans Spain, Portugal.

Your hiring experience matters

Just as we respect our customers' time, we respect yours. Your experience with Shine and Cegid should feel simple, transparent and genuinely supportive. If this sounds like somewhere you want to grow, we'd love to hear from you.

The team

Within the ERP Product team, you will be responsible for bringing Shine's ERP product offer to market. You will build and enrich the product offer by identifying market opportunities, defining value propositions adapted to each target segment, and steering commercialization by mobilizing cross-functional teams including product, marketing, sales, and support.

Your role

• Assess the needs and pain points of the SMB market, turning market listening and competitive analysis into actionable product/business opportunities.

• Prioritize target segments and product/market investments to maximize business impact.

• Build customer messaging, compelling value propositions, and market narratives.

• Define and execute pricing strategies, marketing plans, and sales enablement tools.

• Design and optimize end-to-end customer journeys across all touchpoints.

• Lead go-to-market strategies and product launches in close collaboration with product, sales, marketing, and support teams.

• Monitor, analyze, and report on business KPIs to optimize commercial performance and establish corrective action plans as needed.

About you

• 10+ years of experience in Product Marketing within the software publishing sector.

• Analytical & organization Skills: Highly organized and rigorous, with strong analytical capabilities to evaluate data and drive strategic decision-making.

• Interpersonal & collaborative skills: exceptional communication and stakeholders management skills to facilitate collaboration across diverse teams and adapt communication styles.

• Adaptability: Proven ability to thrive in project mode, manage change, and demonstrate proactivity and responsiveness.

• Language: Fluency in English is essential for this role

Equal Opportunity Employer

We follow the principle of equal treatment to consider all job applicants and do not discriminate based on their gender, sexual orientation, color, racial or ethnic origin, religion, disability, etc. as per applicable law.

Our recruitment process

A 30' first call with Saskia(Talent Acquisition Specialist) to get to know you better and share more about Ageras.

A 45' interview with Maïté (Head of Product Marketing ERP) to discuss your past experiences and the role we are offering.

A 45' business case presentation to highlight your skills and give you a hands-on feel for the role.

A 30' team introduction, followed by a soft skills interview to see how we can best support your growth at Shine.