Product Marketing Manager

Fluidra; Sant Cugat del Vallès; Presencial; EUR 40.000 - 70.000; Jornada completa

Descripción de la vacante

Fluidra is seeking a Product Marketing Manager to lead marketing for Water Treatment products. This role demands a strategic individual to collaborate cross-functionally, analyze market trends, and manage the product portfolio. Candidates should have an engineering or economics background, at least 3 years of experience in product marketing, and be proficient in English and Spanish.

Servicios

Professional development opportunities

Dynamic and international work environment

Formación

• 3+ years in product or category marketing, preferably in B2B.
• Proficient in English and Spanish, written and spoken.
• Willingness to travel internationally.

Responsabilidades

• Analyze market trends and competitor products.
• Develop and manage product roadmap with Global team.
• Support product market introduction and training programs.

Conocimientos

Marketing

Analytical Skills

Collaboration

B2B Strategy

Product Development

Communication

Technical Understanding

Educación

Engineering degree specialized in Marketing

Economics degree with a specialization in Business

Herramientas

Excel

PowerBI

PowerPoint

Descripción del empleo

We are a leading company in the global pool & wellness industry.

Fluidra, a multinational group listed on the Spanish Stock Exchange, is the global leader in the pool and wellness industry. Founded in 1969, Fluidra has extensive experience in developing innovative products and services for the residential and commercial pool markets worldwide.

Fluidra's mission is to create the perfect pool and wellness experience responsibly.

Operating in more than 47 countries through its subsidiaries, Fluidra has over 135 sales branches and more than 35 production centers globally, supported by strategically located logistics hubs.

Our team consists of more than 7,000 motivated and skilled employees from over 45 countries.

Mission:

We are seeking a strategic and hands-on Product Marketing Manager to lead marketing activities for our Water Treatment category, including manual chemical treatment, chlorinators, and pool chemicals. This role will support our international commercial strategy, ensuring alignment between product positioning, sales enablement, and market competitiveness. You will:

• Work cross-functionally with Global Product Managers, Sales, local marketing teams, and the Global Digital team to develop the business and drive growth.

Your responsibilities:

• Analyze and monitor market trends, competitor products, and pricing strategies across target regions, focusing on consumer purchase and usage behavior, industry trends, and commercial requests.
• Identify product needs and opportunities to maintain and grow a competitive portfolio. Develop and manage the product roadmap in coordination with the Global Product Management Team. Collaborate with local sales teams to gather feedback and define market-fit actions.
• Define and update positioning and pricing strategies with the Revenue Growth Management Team and local sales teams.
• Support new product market introduction, including rollout plans and go-to-market strategies.
• Manage portfolio complexity and inventory levels through SKU rationalization.
• Support forecasting activities by analyzing market trends and competition.
• Create and update sales-oriented documents such as benchmark tables, sales pitches, and recaps.
• Provide guidelines and support for marketing communication materials, including visuals, leaflets, brochures, and videos, especially in coordination with the Marcom Manager and Training team.
• Coordinate content updates in tools like PIM and brand websites.
• Design and deliver training programs for sales teams, distributors, and partners to promote product adoption and technical understanding.
• Develop sales enablement materials to support product launches and campaigns.
• Understand B2C, B2B2C, and D2C dynamics to define effective strategies for cleaning products.

Qualifications:

• Engineering or Economics degree with specialization in Marketing or Business.
• At least 3 years of experience in product or category marketing, preferably in B2B or technical/industrial sectors.
• Proficient in English and Spanish (written and spoken).
• Ability to collaborate with R&D and manufacturing teams during product development.
• Proficiency in Excel, PowerBI, PowerPoint, and other relevant tools.
• Willingness to travel internationally to engage with sales teams, partners, and industry events.

At Fluidra, we are committed to the professional and personal development of our employees. Our highly qualified team helps us fulfill our mission: to create the perfect pool and wellness experience responsibly.

Key Skills: Conveyancing Paralegal, Fireworks, Logistics, Clinical, Avionics

Employment Type: Full Time

Experience: Years

Vacancy: 1