Product Marketing Manager

Wolters Kluwer Nederland B.V.; Madrid; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Home office allowance

Commuting allowance

Hybrid work setup

Engaged, international team

Job summary

Wolters Kluwer Nederland B.V. in Europe seeks a Product Marketing Manager to translate product capabilities into compelling value for law firms using Kleos, a cloud-based practice management solution.

You will collaborate with Product Management, Sales, Customer Service, and Digital Marketing to position Kleos, develop content, enable sales, and drive adoption across Europe. The role offers a hybrid setup, international team, and opportunities to shape the future of legal technology across

Qualifications

• Minimum 3 years in Product Marketing (SaaS/tech).
• Experience in legal tech is a plus.
• Bachelor's degree in Marketing, Business, or related field.
• Proven launches, GTM initiatives, and integrated campaigns.
• Strong ability to translate features into customer benefits and business outcomes.
• Experience with market research, competitive analysis, and customer insights.
• Experience creating customer-facing content: websites, emails, presentations, datasheets, case studies.
• Familiarity with CRM, marketing automation, analytics, and reporting.
• Strong written and verbal communication; excellent project management.
• Data-driven mindset; use metrics to optimize outcomes.
• Experience using AI tools for productivity is a bonus.
• Fluency in English; other languages (French, Dutch, German, Spanish) a plus.

Responsibilities

• Market Intelligence: research customers, market, and competitors to inform strategy.
• Product Positioning: develop clear, differentiated messaging for Kleos.
• Content Creation: produce assets across digital channels and sales materials.
• Campaign Enablement: support integrated product marketing programs and launches.
• Demand Gen & PLG: support acquisition, trials, and customer journeys.
• Performance Metrics: analyze campaigns and usage data; report insights.
• Stakeholder Engagement: collaborate across Product, Sales, and Marketing.

Skills

Product Marketing

Go-to-market

Content creation

Market research

Cross-functional collaboration

Data-driven mindset

AI in marketing

English fluency

Education

Bachelor's degree in Marketing or Business

Tools

CRM systems

Marketing automation

Analytics platforms

Reporting tools

Job description

Product Marketing Manager

We are looking for an enthusiastic Product Marketing Specialist to help drive the growth, adoption, and market success of Kleos, the leading cloud-based practice management solution for law firms across Europe. Are you someone who enjoys translating product capabilities into compelling customer value propositions? Can you turn customer needs, product innovations, and market insights into impactful marketing campaigns and content? And do you enjoy working cross-functionally with product, sales, and marketing teams to bring new capabilities to market? Then we would love to talk to you!

The role:

As the Product Marketing Specialist, you will play a key role in driving the growth and success of Kleos across European legal markets. You will work closely with Product Management, Sales, Customer Service, Digital Marketing, and Field Marketing teams to bring new capabilities to market, strengthen customer engagement, support customer acquisition and retention, and drive product adoption.

You will develop a strong understanding of our product, customers, market dynamics, and competitive landscape. Based on these insights, you will help position Kleos effectively in the market, translating product features and innovations into compelling customer value propositions, marketing content, and sales enablement materials.

An ability to understand and communicate our product’s value in a way that resonates with legal professionals and clearly demonstrates how Kleos helps law firms improve efficiency, profitability, and client service will be critical to your success.

In this role, you will play an integral part in supporting product launches, developing marketing content, executing awareness and demand generation campaigns, and helping customers realize value throughout their lifecycle. Ultimately, your goal will be to strengthen Kleos’ position as a trusted partner for law firms navigating digital transformation and the evolving legal technology landscape.

Responsibilities:

Market Intelligence: Conduct customer, market, and competitive research to identify opportunities for growth and inform product positioning, messaging, and go-to-market strategies. Analyze market trends, customer expectations, and competitive developments to support business decisions.

Product Positioning: Partner with Product Management to develop clear and differentiated product positioning and messaging that translates product features and innovations into compelling customer value propositions. Help communicate how Kleos addresses the needs of solo, small, and mid-sized law firms.

Content Creation: Create and maintain high-quality customer-facing content across digital channels, product pages, email campaigns, webinars, and sales channels. Develop impactful assets such as ROI narratives, testimonials, case studies, presentations, value messaging, and sales enablement materials.

Campaign Enablement: Support the development and execution of integrated product marketing programs that drive awareness, engagement, conversion, and adoption. Contribute to product launches, feature releases, seasonal campaigns, webinars, events, content marketing initiatives, and partner programs.

Demand Generation & Product-Led Growth: Support customer acquisition initiatives and trial conversion programs through targeted product marketing activities. Help optimize customer journeys and encourage engagement throughout the funnel.

Performance Metrics: Analyze campaign performance, product usage data, and customer insights to identify growth opportunities and improve marketing outcomes. Regularly update management teams with reports and provide context and key takeaways on product marketing initiatives.

Stakeholder Engagement: Collaborate closely with Product Management, Sales, Customer Service, Digital Marketing, and Field Marketing teams. Provide customer, market, and product insights that help maximize product impact and ensure alignment across the organization.

What Makes This Role Interesting?

Within the Legal Software business unit, you will contribute to the continued growth of one of Europe's leading cloud-based practice management platforms for law firms. As legal professionals increasingly embrace digital transformation and AI-powered workflows, Kleos continues to evolve with innovative capabilities that support productivity, collaboration, and modern legal practice.

You will work in an international environment with stakeholders across multiple European markets. The role offers the opportunity to make a direct impact on customer growth, product adoption, and market success while playing an important part in shaping the future of legal technology solutions.

About You

You are an experienced marketing professional with a minimum of 3 years of experience in Product Marketing. You have the following competencies:

• 3+ years of experience in Product Marketing, supporting software, SaaS, or technology solutions.
• Experience within the legal technology sector is considered a plus.
• Bachelor's degree in Marketing, Business, or a related field.
• Demonstrated experience supporting product launches, go-to-market initiatives, and integrated marketing campaigns.
• Strong ability to translate product capabilities into clear and compelling customer benefits and business outcomes.
• Experience conducting market research, competitive analysis, and customer insight gathering.
• Experience creating customer-facing content, including websites, email campaigns, presentations, datasheets, case studies, and sales enablement materials.
• Familiarity with CRM, marketing automation, analytics, and reporting platforms.
• Strong written and verbal communication skills with the ability to communicate effectively with both business and technical audiences.
• Excellent project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
• Proven ability to collaborate effectively across cross-functional teams.
• Data-driven mindset with experience using customer insights and performance metrics to optimize marketing outcomes.
• Experience using AI tools to enhance productivity, research, content creation, or campaign execution is considered a bonus.
• Fluency in English. Any other language (French, Dutch, German, or Spanish) is a plus.

Travel requirements:

Up to 20% travel within Europe.

What Do We Offer?

In addition to a compensation and benefits package in line with the market, we also offer the following:

• Home office allowance.
• Commuting allowance.
• A flexible, hybrid work setup.
• An engaged, international, and quality-driven team.
• A culture that celebrates diversity and values talent.

Wolters Kluwer invests continuously in the growth and competencies of its employees by giving them opportunities to learn, develop, and contribute to innovative solutions that support legal professionals across Europe.