Product Marketing Lead, Live Ops - Star Trek Fleet Command

Scopely; Barcelona; Presencial; EUR 70.000 - 110.000; Jornada completa

Descripción de la vacante

Scopely is seeking a Product Marketing Manager for Star Trek Fleet Command to shape how players understand and engage with the game, translating product strategy into compelling narratives for launches and live events.

You will lead cross-functional collaboration across Product, Creative, Analytics and Community, own go-to-market plans, and create messaging frameworks that drive adoption and retention in a major live-service mobile title.

Formación

• Translate product strategy into player-facing narratives to drive adoption and engagement.
• Coordinate cross-functional teams across Product, Design, Marketing, Analytics and Community.
• Lead integrated go-to-market plans and ensure consistency of messaging across channels.
• Establish launch objectives, success metrics, and standardized processes for product launches.

Responsabilidades

• Own the player-facing narrative for Star Trek Fleet Command, translating product strategy into clear experiences that explain value and why it matters.
• Partner with Product, Design, Economy, Live Operations, Analytics and Creative teams to turn complex features into compelling narratives.
• Develop positioning, messaging, and value propositions for new features and content.
• Define launch plans across channels, audiences, timing, and education.
• Coordinate cross-functional launch readiness, assets, and partner approvals before releases.
• Measure adoption, engagement, sentiment, and commercial outcomes post-launch and optimize accordingly.
• Lead and evolve the Product Marketing function, coaching teams and improving processes.

Conocimientos

Strategic thinking

Cross-functional collaboration

Player-focused storytelling

Go-to-market planning

Live-service games experience

Descripción del empleo

Scopely is seeking a Product Marketing Manager for Star Trek Fleet Command to shape how players understand and engage with the game, translating product strategy into compelling narratives for launches and live events.

You will lead cross-functional collaboration across Product, Creative, Analytics and Community, own go-to-market plans, and create messaging frameworks that drive adoption and retention in a major live-service mobile title.