Product Marketing Lead - B2B

Proton; Barcelona; Híbrido; EUR 70.000 - 100.000; Jornada completa

Descripción de la vacante

A tech company specializing in privacy solutions is seeking a senior B2B marketer to lead the B2B marketing strategy for their privacy-focused products. The ideal candidate will have over 10 years of experience, particularly in smaller SaaS environments. This role involves defining market strategies, building marketing programs, and collaborating with leadership on strategic initiatives. A passion for privacy technology and a customer-centric approach are essential.

Servicios

Lunch and snacks provided

Stock options

Flexible working hours

Comprehensive health insurance

Learning and development opportunities

Formación

• 10+ years of experience in B2B marketing, ideally at a smaller SaaS company.
• Proven success developing full-funnel marketing programs.
• Strong understanding of go-to-market fundamentals.

Responsabilidades

• Define audience segmentation, messaging, and positioning.
• Own and develop the go-to-market strategy for B2B offerings.
• Build and scale B2B marketing programs focused on demand generation.

Conocimientos

B2B marketing

Demand generation

Segmentation

Positioning

Customer-centric

Leadership

Descripción del empleo

Join Proton and build a better internet where privacy is the default

At Proton, we believe that privacy is a fundamental human right and the cornerstone of democracy. Since our inception in 2014, founded by a team of scientists from CERN, we have dedicated ourselves to providing free and open-source technology to millions worldwide, ensuring access to privacy, security, and freedom online.

Our journey began with Proton Mail, the largest secure email service globally, and has since expanded to include Proton VPN, Proton Calendar, Proton Drive, and Proton Pass. These tools empower individuals and organizations to take control of their personal data, break away from Big Tech’s invasive practices, and defeat censorship. Our work impacts hundreds of millions of lives, from activists on the front lines defending freedom to leaders in governments protecting sensitive information. In some cases, Proton’s services have even been instrumental in saving lives by enabling secure and private communications in high-risk situations.

Proton today supports over 100 million user accounts with a growing team of over 500 people from over 50 different countries, from the world's top companies and universities. We value intelligence, learning potential, and ambition in our hiring process. Adaptability is key as we navigate uncharted territories and redefine how business is conducted online. We believe smaller teams of exceptional talent will always prevail over larger teams with lower talent density. Proton has become profitable and reached scale without relying upon VC funding, largely due to superior talent that allows us to do things faster, more creatively, and more efficiently.

We have a global mindset and big ambitions but remain a start-up at heart. We value empowerment and flexibility and keep our structure flat to keep moving fast and avoid unnecessary politics. Tired of blending into the crowd? Join us and do work you can truly be proud of. Check our social media pages to learn more about us: Twitter, Reddit, Instagram.

The role

We are looking for a senior B2B marketer to define and lead the B2B marketing strategy across Proton’s full suite of privacy-focused products. You will play a critical role in shaping how thousands of businesses—starting with prosumers and entrepreneurs to small and mid-size SMBs—discover, evaluate, and adopt Proton’s secure communications and cloud tools.

This role is ideal for someone coming from a smaller B2B or SaaS company who has experience building marketing capabilities from scratch and thrives in fast-paced, high-ambiguity environments. You’ll lead everything from defining the overall B2B marketing strategy to getting into the details of what content to build and which channels to test. You will also help shape how we build our new B2B marketing team and outbound sales motion, working closely with our Chief Operating Officer and other senior leaders. You must be comfortable managing executive stakeholders, negotiating priorities, and juggling multiple workstreams across a complex and rapidly evolving product portfolio.

What you will do

• Define audience segmentation, messaging, and positioning for the prosumer, entrepreneur, small business, and mid-market buyer.
• Own and develop the go-to-market strategy for Proton’s B2B offerings across email, VPN, file storage, password management, and calendar.
• Build and scale B2B marketing programs from the ground up, focused on demand generation.
• Guide and prioritize the development of high-impact marketing content and experiments with new channels to identify what works.
• Collaborate closely with the Chief Operating Officer and executive leadership on strategic decisions and new initiatives.
• Shape how we build the B2B marketing team and outbound sales team.
• Communicate effectively with executive stakeholders and serve as a strategic thought partner across product, sales, customer success, and marketing.
• Establish KPIs and deliver clear reporting on campaign effectiveness and business impact.

What we need from you

• 10+ years of experience in B2B marketing, ideally at a smaller SaaS company where you built capabilities from scratch.
• Experience targeting and converting prosumers, entrepreneurs, and SMBs, with a path to mid-market scale.
• Proven success developing full-funnel marketing programs that deliver leads and revenue.
• Executive presence and experience managing up to senior leadership.
• Comfortable defining strategy while also rolling up your sleeves to execute.
• Strong understanding of go-to-market fundamentals, including segmentation, positioning, content, and demand gen.
• Skilled at navigating multiple stakeholders, managing competing priorities, and driving cross-functional alignment.
• Hands-on, analytical, and deeply customer-centric.
• Passion for building privacy-focused technology that makes a meaningful impact.

Nice to haves

• Experience working with MSPs and resellers

Even if you don’t meet all the requirements listed above, but feel you could still be a great fit, please still apply.

Why Proton

• Office First: Collaboration is easier and more effective in person, which is why we have offices in Geneva, Zurich, Prague, Barcelona, Paris, London, Vilnius, Skopje, and Taipei. You can also enjoy working from home up to 30% of the time, while enjoying great company during our three core days in the office.
• Technology:We provide all the devices and software you need to excel in your role, ensuring you have the best tools at your disposal to achieve your goals.
• Food:Lunch and snacks are provided by Proton every day at our offices.
• Transport:We will always support our employees with transport costs through subsidizing public transport, bike allowances, or parking spaces based on your office location.
• Stock Options:At Proton, we are all owners of the company and you get stock options when you join us.
• Flexible Working:You can define your own working hours as long as it works with team meetings.
• Learning and Development:We are committed to your professional growth. Proton offers various learning opportunities, including training programs, conferences and events, and continual learning.
• Employee Benefits:Comprehensive health insurance plans, competitive retirement savings options, generous vacation and leave policies, and wellness programs.
• Work that Matters:Proton is a community-first organization, started with the support of a crowdfunding campaign and built with community input. To this day, Proton’s only source of revenue is user subscriptions. Over 100 million people trust and support Proton, and we put our users and community first in everything we do. Read more about our impacthere.

Check our social media to learn more about Proton:

Our Commitment to Diversity and Inclusion

At Proton, we believe diversity drives innovation and strengthens our mission to provide privacy as a default for all. We are committed to fostering an inclusive environment where all individuals, regardless of race, ethnicity, gender, age, sexual orientation, physical ability, or socio-economic background, feel valued and empowered. We strive to create equal opportunities, promote open dialogue, and support continuous learning to ensure every voice is heard and respected.

If you need any extra support or reasonable adjustments during the hiring process, please let your talent partner know.

Candidate Privacy Notice

When you apply for a position, refer a candidate, or are considered for a role at Proton Technologies AG (Proton, we, us, or our), your information is stored in Greenhouse, in accordance with theirService Privacy Policy. This information is used to evaluate your suitability for the posted position. We also retain this information for consideration for future roles that you may apply for or that we believe may align with your background and skills.

If we no longer have a legitimate business need to process your information, we will either delete or anonymize it. Should you have any inquiries about how we use or manage your information, or if you wish to access, correct, or delete your data, please contact our privacy team at [INSERT CORRECT EMAIL].

Proton does not accept unsolicited resumes from any sources other than directly from candidates. We will not pay a fee for any placement resulting from an unsolicited offer, even if the candidate is subsequently hired by Proton.