Product Growth Specialist

idealista; Vitoria; A distancia; EUR 45.000 - 65.000; Jornada completa

Descripción de la vacante

A leading real estate platform in Spain is seeking a Product Growth Specialist to drive product adoption and engagement. The role involves creating and executing marketing strategies for new product launches across Spain, Italy, and Portugal. Candidates should have at least 3 years of experience in product marketing and be fluent in Spanish and English. The position offers a collaborative environment within a diverse team committed to equality and innovation.

Formación

• Strong growth mindset with proven experience in product marketing or growth marketing roles.
• Excellent communication abilities to translate product features into clear value propositions.
• Experience developing and executing go-to-market strategies for product launches.

Responsabilidades

• Develop and execute comprehensive go-to-market strategies for new product launches.
• Create compelling product communication campaigns that drive awareness and engagement.
• Monitor and analyze product performance metrics to identify growth levers.

Conocimientos

Growth mindset

Communication and storytelling

Go-to-market strategies

Cross-functional relationship management

Analytical mindset

Growth experimentation

Product communication material creation

Fluent in Spanish and English

Educación

3+ years in product marketing or related

Herramientas

Marketing automation tools

CRM systems

Analytics platforms

Descripción del empleo

Who we are

We are Spain's biggest Internet company with profits since 2003 and we've been helping people search for a property in Spain, Italy and Portugal for more than 20 years.

At idealista, we're passionate about user experience and we're looking for a Product Growth Specialist to join our team in Madrid. You'll be responsible for communicating new product launches and driving the growth of our existing product portfolio across Spain, Italy, and Portugal.

What we're looking for

We're looking for a Product Growth Specialist who thrives on driving product adoption, engagement, and growth through strategic communication and data‑driven initiatives. Someone who enjoys identifying growth opportunities, crafting compelling product narratives, and executing campaigns that deliver measurable results.

Must-haves

• Strong growth mindset with proven experience in product marketing, growth marketing, or product communication roles
• Excellent communication and storytelling abilities – capable of translating complex product features into clear, compelling value propositions for different audiences
• Experience developing and executing go-to-market strategies for product launches and feature releases
• Skilled at managing cross‑functional relationships with product, marketing, sales, and customer success teams to drive product adoption
• Strong analytical mindset with the ability to track, measure, and optimize growth metrics (user acquisition, activation, retention, etc.)
• Experience with growth experimentation, A / B testing, and conversion rate optimization
• Proven ability to create product communication materials including launch campaigns, feature announcements, user guides, and promotional content
• 3+ years of experience in product marketing, growth marketing, or related product communication roles
• Fluent in Spanish and English
• Comfortable working remotely with distributed teams, although you acknowledge the value of meeting in person at the office from time to time

Nice‑to-haves

• Experience with product‑led growth strategies and user onboarding optimization
• Background in real estate platforms, marketplaces, or two‑sided platforms
• Experience with marketing automation tools, CRM systems, and analytics platforms
• Content creation skills (copywriting, basic design, video) for product communications
• Experience in ideation and development of new products, from concept validation to market launch.
• Proficiency in Italian, French or Portuguese is a plus

What you'll do

• Develop and execute comprehensive go-to-market strategies for new product launches and feature releases
• Create compelling product communication campaigns that drive awareness, adoption, and engagement
• Collaborate with product teams to understand feature roadmaps and translate them into growth opportunities
• Monitor and analyze product performance metrics to identify growth levers and optimization opportunities
• Work closely with marketing teams to develop product-focused content, campaigns, and promotional materials
• Conduct competitive analysis and market research to inform product positioning and communication strategies
• Manage product communication across multiple channels (email, in‑app, website, social media, etc.)
• Lead cross‑functional growth initiatives and experiments to drive key product metrics
• Track and report on growth KPIs, providing actionable insights to stakeholders
• Collaborate with fellow Product and Marketing team members to ensure consistent messaging across our product suite

And something more about us…

Since we began this adventure in the year 2000, idealista has been much more than a company. It is a culture, a way of doing and understanding things that sets us apart. Respect, tolerance, integrity, and transparency are part of our DNA.

We have a team of people representing more than 20 different nationalities, with diverse languages, profiles, cultures, and backgrounds. We value differences and learning from others; different beliefs and ways of thinking enrich us.

idealista promotes equality in all areas, carrying out awareness and visibility actions for the LGTB+ community among employees, in advertising, and in the community in general.

We are committed to creating environments and spaces where people feel safe, protected, free from discrimination, and where equal opportunities are a priority.

Likewise, gender equality is another foundation of our commitment to our team. We are dedicated to developing measures that promote equality and support work–life balance, maternity, and paternity.

Do you see yourself in this? Take the challenge! :)

We’re waiting for you.