Product & Consumer Research Specialist

PERSÁN; Andalucía; Presencial; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

A leading multinational in personal and home care is seeking a Product & Consumer Research Specialist to understand consumer usage and expectations. This role involves identifying product improvement opportunities and collaborating with R&D and Marketing to develop new products that meet market needs. Ideal candidates will have strong communication skills, attention to detail, and knowledge of market research techniques. Flexible working hours and professional development opportunities are offered.

Servicios

Professional development with Career Plans

Continuous Training with annual Training Plans

Flexible working hours

Flexible Remuneration and Social Benefits

Formación

• Knowledge of market and consumer research techniques.
• Ability to understand and develop product usage protocols for technical testing.
• Basic statistical knowledge.

Responsabilidades

• Understand how consumers use products and their expectations.
• Identify opportunities for improvement in existing products.
• Design and conduct product tests from the consumer's perspective.
• Collaborate with R&D, Marketing, and Sales on new products.
• Generate and disseminate consumer insights.

Conocimientos

Curiosity and rigor with attention to detail

Strong interpersonal and consumer-facing communication skills

Strong organizational and planning capabilities

Results-oriented mindset and problem-solving skills

Herramientas

Excel

Power BI

PowerPoint

Conjointly and similar online survey tools

Nielsen, Kantar, Circana data

Descripción del empleo

Persán is a multinational company with worldwide presence and a crucial mission : Continuing to build the future, providing personal and home care solutions that care for you and the environment.

We believe in the combination of talent and commitment with technology to drive today and tomorrow, sharing with our collaborators the challenge of making everyday life easier with a positive global impact on society and the planet.

Persán, we create the future we believe in . The success of our Strategic Plan is the result of the 4 main pillars that define us :

• People
• Technology
• R&D
• Sustainability

We differentiate ourselves by the added value we provide through our great human team, constant commitment to innovation and technology, which translates into top-quality products. All of this guarantees the overall sustainability of the Company : Join the team and boost your professional career!

From Persán, a leading multinational and family company in Europe in the development, manufacturing, and marketing of home care and personal care products, with 85 years working for a cleaner world, we are looking for you to join our Team, as Prodcut & Consumer Research Specialist in our Marketing area.

What do we offer?

• Professional development with Career Plans created based on your ambition and potential.
• Teamwork.
• Continuous Training with annual Training Plans.
• Flexible working hours and annual vacations.
• Flexible Remuneration and Social Benefits

What are we looking for?

Highly involved and committed professional, with strategic vision and adaptability to change. With great motivation and initiative to drive our ambitious project.

We build authentic human relationships, based on trust, collaboration, and recognition, which is reflected in a participative and enriching work environment with an clear mission : Representing the voice of the consumer within the company, generating valuable insights based on in-depth knowledge of consumers and products in our categories and markets.

Main Responsibilities

• Understand how consumers use products, why they use them, what they expect from them, what they value, and how well the products meet their needs and expectations.
• Identify opportunities for improvement in existing products and innovation opportunities for new products based on consumer insights.
• Design and conduct product tests in our Marketing Lab from the consumer's perspective, using the products personally with technical protocols that replicate in-home usage habits.
• Design and carry out studies with real consumers, whether in our facilities, those of suppliers, in their own homes, or at the point of sale.
• Collaborate with R&D, Marketing, and Sales in the development of new products that meet consumer needs and expectations.
• Generate, channel, and disseminate relevant consumer insights to Marketing, Sales, R&D, and the company's Executive Team.
• Host client visits to the Marketing Lab, presenting the lab and the activities carried out within it.

Minimum Requirements

Specific Technical Knowledge

• Knowledge of market and consumer research techniques
• Ability to understand and develop product usage protocols for technical testing
• Basic statistical knowledge
• Creation of briefs and counter-briefs
• Supplier management
• FMCG sector Knowledge

Specific Soft Skill

• Curiosity and rigor with attention to detail
• Deep interest in product and creativity
• Strong interpersonal and consumer-facing communication skills
• Effective communication abilitie and teamwork and collaboration skills
• Strong organizational and planning capabilities
• Results-oriented mindse and problem-solving skills

Specific tools

• Excel and Power BI
• PowerPoint
• Conjointly and similar online survey tools
• Nielsen, Kantar, Circana data