PPC Specialist with Spanish and English

CAPEX.com; Santander; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A leading financial services company in Spain is seeking an experienced PPC Specialist to take ownership of its paid media strategy. Candidates should be fluent in English and Spanish, with at least four years of experience managing high-performance PPC accounts. The role involves optimizing campaigns across multiple platforms, analyzing data to drive performance, and collaborating with various teams. Competitive salary and benefits are offered.

Formación

• 4+ years of experience managing high-performance PPC accounts across competitive markets.
• Proven success managing medium to large budgets across multiple platforms.
• Strong numerical and analytical skills — able to translate complex data into actionable strategies.

Responsabilidades

• Take full ownership of existing PPC accounts and evolve campaigns to improve performance.
• Plan, launch, and optimize multi-channel paid campaigns targeting English and Spanish-speaking markets.
• Continuously optimize bidding strategies, audience segmentation, and creative formats.

Conocimientos

PPC account management

Data analysis

Campaign optimization

Audience targeting

Fluency in English

Fluency in Spanish

Herramientas

Google Ads

Meta Ads Manager

TikTok Ads

Google Analytics 4

Descripción del empleo

We are looking for an experienced PPC Specialist fluent in English and Spanish to take ownership of our paid media strategy across multiple brands and markets. The ideal candidate is data-driven, highly analytical, and passionate about testing, scaling, and optimizing campaigns to achieve measurable ROI.

You’ll be responsible for managing budgets, developing strategies, and continuously improving performance across Google, Meta, TikTok, and other paid media platforms. This is a hands‑on, performance‑focused role that requires strategic thinking, technical know‑how, and a creative edge.

Responsibilities

• Take full ownership of existing PPC accounts and continuously evolve campaigns to improve performance.
• Plan, launch, and optimize multi‑channel paid campaigns (Google Ads, Meta, TikTok, etc.) targeting English and Spanish‑speaking markets.
• Test and refine ad copy, creatives, and targeting to boost engagement and ROI.
• Run structured A/B and multivariate tests across ads, audiences, and landing pages to identify winning strategies.
• Experiment with AI‑driven ad recommendations and new platform features to stay ahead of competitors.
• Continuously optimize bidding strategies, audience segmentation, and creative formats to maximize ROAS and minimize wasted spend.
• Build clear, data‑led reports to track performance, highlight opportunities, and communicate insights to management.
• Identify data‑driven improvements across all ad accounts and recommend actionable changes.
• Develop and expand paid social and other performance media channels beyond PPC.
• Manage full P&L responsibility for paid media activities, ensuring efficiency and profitability.
• Collaborate with creative, content, and product teams to align campaign messaging and improve conversion funnels.
• Stay up to date with search and paid media trends, new ad technologies, and compliance changes in each platform.
• Maintain and develop relationships with key platform representatives and media partners (Google, Meta, Microsoft, etc.).
• Use attribution modeling and analytics to evaluate performance beyond last‑click and optimize full‑funnel results.

Key Requirements

• 4+ years of experience managing high‑performance PPC accounts across competitive markets.
• Proven success managing medium to large budgets across multiple platforms, channels, and territories.
• Experience optimizing campaigns for CPA, volume, and ROI.
• Strong understanding of audience targeting, remarketing, and cross‑channel integration.
• Excellent knowledge of Google Ads, Meta Ads Manager, TikTok Ads, and Google Analytics 4.
• Solid grasp of attribution modeling, conversion tracking, and data‑driven decision‑making.
• Strong numerical and analytical skills — able to translate complex data into clear, actionable strategies.
• A commercial mindset with experience managing paid media as a revenue‑generating function.
• Fluent in English and Spanish, with excellent writing and communication skills in both.

Nice to Have

• Experience in finance, trading, or iGaming industries.
• Knowledge of display DSPs, programmatic, or native advertising platforms.
• Familiarity with affiliate tracking tools (Voluum, RedTrack, Everflow, etc.).
• Experience in content discovery, automation tools (Make, Zapier, Ads scripts), or feed management.
• Understanding of compliance requirements in regulated industries.