PPC Executive

BVGroup; Sevilla; Presencial; EUR 42.000 - 64.000; Jornada completa

Descripción de la vacante

BVGroup is seeking a PPC Executive for on-site work in Gibraltar to scale paid search across major search engines and app stores. You will manage multi-market campaigns across Ireland, the UK, and Ontario, focusing on acquisition and ROAS targets set by the business. Strong analytical and Excel skills are essential.

You will optimise budgets, run regular reporting, and apply advanced PPC techniques to improve efficiency and scale. English fluency and regulatory/compliance awareness are required.

Formación

• Hands-on experience with Google Ads, Bing Ads, Apple Search Ads, SA360, and CM360.
• Experience managing high-budget, multi-market PPC campaigns.
• Strong track record in high-volume, acquisition-focused PPC activity.
• Ability to identify, troubleshoot, and resolve tracking issues.
• Advanced Excel skills and strong MS Office proficiency.
• Experience in the iGaming industry is advantageous in regulated markets (UK, Ontario).
• High numerical and analytical capability with BI and data analytics.
• Fluent English communicator with clear insights presentation.
• Results-oriented, adaptable, and detail-focused.

Responsabilidades

• Execute PPC strategies defined by the PPC Manager, optimising accounts to meet monthly and annual targets.
• Manage day-to-day PPC activity, ensuring campaigns comply with quality, regulatory standards across geos.
• Monitor daily campaign performance (keywords, bids, ad tests) to hit market goals.
• Ensure markets follow commercial KPIs and performance objectives.
• Analyse campaign performance across markets and provide actionable insights.
• Produce weekly and monthly reports to support data-driven decisions.
• Carry out technical optimisations and apply PPC techniques to improve efficiency.
• Apply PPC best practices to maximise brand presence across search engines and app stores.
• Manage keyword portfolios, ad copy, bidding strategies, and channel structures to meet KPIs.

Conocimientos

Google Ads

Bing Ads

Apple Search Ads

SA360

CM360

Multi-market campaigns

Excel

Data analytics

English communication

iGaming experience

Herramientas

SA360

CM360

Google Ads

Descripción del empleo

PPC Executive – Gibraltar – On‑site (five days a week).

Purpose of the Role

As a PPC Executive you will help scale our paid search performance across major search engines and app ecosystems. You’ll run multi‑market campaigns across key regulated geos, including Ireland, the UK, and Ontario; supporting our Brand Tribes with precise execution, smart budget management, and continuous optimisation. You’ll play a key role in delivering strong acquisition performance while providing clear insights and reporting aligned with FTD, NGR, and ROAS targets set by the wider business.

Key Responsibilities

• Execute PPC strategies defined by the PPC Manager, optimising assigned accounts to deliver against monthly and annual business targets.
• Manage day‑to‑day PPC activity, ensuring campaigns meet quality, compliance, and regulatory standards across all active geos (Ireland, UK, Ontario).
• Monitor daily campaign performance (keyword optimisation, bid adjustments, ad testing, competitor assessments) to support achievement of market‑specific FTD and NGR goals.
• Ensure each assigned market operates with a robust commercial approach, following performance objectives and KPIs set by the business.
• Analyse campaign effectiveness across markets and provide insights to support future channel and campaign strategy.
• Produce accurate weekly and monthly reports that support data‑driven decision‑making across the business.
• Carry out technical optimisations, interpret analytics data, and apply innovative PPC techniques to improve efficiency and scale.
• Apply PPC best practices across all campaigns to maximise the presence and performance of our brands across search engines and app stores.
• Manage keyword portfolios, ad copy, bidding strategies, and channel structures across Google Ads, Bing Ads, Apple Search Ads, and other PPC platforms to meet defined KPIs.

Skills & Experience

• Hands‑on experience with Google Ads, Bing Ads, Apple Search Ads, SA360, and CM360.
• Experience managing high‑budget, multi‑market PPC campaigns.
• Strong track record working with high‑volume, acquisition‑focused PPC activity.
• Ability to identify, troubleshoot, and resolve tracking issues.
• Advanced Excel skills and strong MS Office proficiency.
• Experience in the iGaming industry is a strong advantage, particularly within regulated markets (e.g., UK, Ontario).
• High numerical and analytical capability with a solid understanding of BI and data analytics.
• Fluent English communicator with the ability to present insights clearly.
• Results‑oriented, adaptable, and steady under pressure with strong attention to detail.