Performance Marketing Specialist

Y-Tech; Madrid; A distancia; EUR 50.000 - 70.000; A tiempo parcial

Descripción de la vacante

A digital solutions agency is seeking a proactive Performance Marketing Specialist to drive leads for web and mobile design services. This remote role requires 2+ years of B2B performance marketing experience, strong analytical skills, and hands-on experience with Google Ads and LinkedIn Ads. You'll own the full marketing cycle, optimize campaigns, and report on performance metrics.

Servicios

Flexible part-time workload

Long-term collaboration

Fast decision-making

Formación

• 2+ years of hands-on B2B performance marketing experience.
• Successful practical experience with LinkedIn Ads, Google Ads, Meta Ads.
• Strong analytical skills and proactive improvement mindset.

Responsabilidades

• Develop and execute a performance marketing strategy.
• Launch and manage Google Ads and LinkedIn Ads campaigns.
• Write strong, conversion-driven ad copy.
• Set up tracking and deliver weekly reports.

Conocimientos

B2B performance marketing experience

LinkedIn Ads

Google Ads

Analytical skills

English B2+

Herramientas

Google Ads

LinkedIn Ads

Descripción del empleo

Company : Y-Tech.io

Location : Remote

Type : Independent Contractor, Part-time, Long-term collaboration

Salary : Competitive (discussed individually)

About Y-Tech

Y-Tech is an international digital studio. We create intelligent AI solutions, custom web & mobile apps, and user-centric design for clients around the world. We believe in turning ideas into scalable digital products, combining strategy, design and technology in a human-centred way.

The Role

We are looking for a proactive and analytical Performance Marketing Specialist to drive qualified leads for our web and mobile design & development services. This is a middle-level role with high autonomy, ownership of the full performance cycle, and long-term collaboration potential.

What You'll Do

End-to-end ownership of paid acquisition, including :

• Develop and execute a performance marketing strategy aligned with our ICP and UVP
• Launch, manage, and optimize Google Ads and LinkedIn Ads campaigns from scratch → full cycle: hypothesis development → launch → monitoring → optimisation
• Write strong, conversion-driven ad copy
• Coordinate with the designer: prepare clear technical briefs for creatives
• Set up tracking (UTMs, conversions), collect performance metrics, and deliver weekly reports with actionable recommendations
• Maintain and prioritise a hypothesis & A / B testing backlog

What You Bring

Must-haves

• 2+ years of hands‑on B2B performance marketing experience
• Successful practical experience with LinkedIn Ads, Google Ads, Meta Ads
• Track record of campaigns with real metrics: CPC / CPA, conversion rates, budgets
• Strong analytical skills and proactive improvement mindset
• English B2+

Nice-to-haves

• Knowledge of relevant AI‑tools
• German language skills
• Basic understanding of email marketing (setup, automation, simple flows)
• Experience with end-to-end analytics setup (UTMs, conversion events, dashboards)
• Experience collaborating on landing pages & fast creative iteration

What We Offer

• Flexible part-time workload (3–8 hours / week)
• Long-term collaboration

Fast decision-making, quick implementation cycles

Work with a design & dev team ready to support campaigns (designer, devs, landing updates)

Hiring Process

• Screening call (30 min)
• Paid test assignment: duration discussed (estimate: 3–5 hours)
• Final interview (30 min)

Workflow

• Intro call: goals, KPIs, budgets, ICP, access, and assets
• Onboarding to Notion and ad accounts, baseline analytics, and UTM scheme
• Pilot sprint: launch initial hypotheses, checkpoint on results
• Weekly syncs: reporting, insights, and adjustment plan

Please send

Your CV

One case study : “Describe one performance campaign you launched from scratch : → goal → hypothesis → setup → creatives → results → what you would improve in hindsight.”

Answer to : “You have €500 to test paid acquisition for Y-Tech. Which platform would you use to get the first qualified leads, what hypothesis would you test, and what metrics would define success for this experiment?”