Senior Analyst, Ad Monetization

Scopely; Barcelona; Hybrid; EUR 65,000 - 92,000; Full time

Job summary

Scopely is seeking a Senior Analyst, Ad Monetization to join the Global Advertising team in Barcelona on a hybrid basis. You will analyze ad performance and player behavior to identify optimization opportunities.

You will design dashboards, run A/B tests, and translate findings into product improvements using SQL and visualization tools like Looker or Tableau, shaping revenue strategy with clear data storytelling.

Qualifications

• 5+ years of experience in data analysis or ad monetization in gaming/mobile.
• Strong SQL skills and data modeling ability.
• Experience with Looker/Tableau and dashboards.

Responsibilities

• Analyze ad performance and player behavior to identify optimization opportunities.
• Investigate monetization trends and KPIs to inform product and revenue strategy.
• Design and monitor A/B tests for new ad features.
• Collaborate with Product Managers and Engineers to translate findings into improvements.
• Present clear objectives and actionables to drive business goals.
• Build and maintain dashboards for stakeholders to track performance.
• Coordinate with Finance to ensure forecast accuracy and data consistency.
• Partner with Product Development to improve ad experiences and engagement.

Skills

SQL

Data analysis

Experimentation

Tools

Looker

Tableau

Job description

Scopely is looking for a Senior Analyst, Ad Monetization, to join our Global Advertising team in Barcelona, Spain, on a hybrid basis.

At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing, and innovating the mobile games industry, connecting millions of people worldwide daily.

The Advertising team oversees our games' overall ads operations, strategy, and product offerings. The team collaborates with our product, sales, marketing, and other teams to help improve campaign strategy, execution, and analysis.

What You Will Do

• analyze ad performance and player behavior to identify opportunities for optimization and strategic improvements
• conduct deep-dive investigations into ad monetization trends and KPIs, turning data into actionable insights that influence product and revenue strategy
• design, monitor, and interpret A/B tests and experiments to evaluate new ad features or monetization approaches
• collaborate with Product Managers and Engineers to translate analytical findings into product improvements and innovative ad experiences
• exhibit sound ad product judgment, advise on industry-standard processes, and present clear, measurable objectives that will lead to achieving our business goals
• build and maintain dashboards that help stakeholders track performance and guide decision-making
• partner with Finance and Product teams to ensure forecast accuracy and data consistency across systems
• partner with our Product Development team to build innovative advertising solutions that enhance the ads user experience and engagement rate
• communicate results clearly to both technical and non-technical stakeholders, influencing decision-making through structured storytelling and data-evidence-based recommendations

What We're Looking For

• 5+ years of experience in data analysis or ad monetization, ideally in the gaming or mobile app ecosystem
• solid technical foundation: proficient in SQL and comfortable working with data models and visualization tools (Looker, Tableau, or similar)
• understanding how advertising metrics relate to player experience, revenue, and business growth
• excellent analytical and problem-solving skills, with a track record of using data to drive meaningful outcomes
• clear communication skills to translate complex data into actionable insights for diverse stakeholders
• understanding of ad tech and monetization mechanics (mediation, programmatic, rewarded video, SSPs/DSPs)
• knowledge of A/B testing, experimentation design, and statistical concepts
• experience in the games industry, or interest in video/mobile games, and the evolving in-game advertising field, is a plus but not required

At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that! We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!

About Scopely

Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star TrekTM Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play.

Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Scopely Explore games businesses — Scopely consistently delivers experiences players love today and return to for years to come.

Recognized multiple times as one of the "100 Most Influential Companies in the World" by TIME magazine and one of Fast Company's "World's Most Innovative Companies" and “Best Workplaces for Innovators,” Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play.

Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit: https://www.scopely.com/.

Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.