Paid Social Specialist – Meta & TikTok Ads

ID Finance; Barcelona; Híbrido; EUR 42 000 - 65 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Private health insurance

Remote work two days a week

Free fruit & snacks

Team building events

International environment

Resumo da oferta

ID Finance is recruiting a Paid Social Growth Specialist in Barcelona to drive qualified user acquisition and scalable growth through Meta and TikTok campaigns. You will partner with the Paid Media Manager to translate growth plans into actionable campaigns, test creatives, and optimize budgets to hit CAC, CPL and ROAS targets.

The role emphasizes data-driven decision making, collaboration with cross-functional teams, and hands-on management of high-volume ad spend in a fast-paced fintech

Qualificações

• Experience managing paid social campaigns on Meta and TikTok.
• Ability to optimize budgets and scale campaigns while controlling CAC/CPL/ROAS.
• Strong analytical mindset with data-backed optimization.
• Excellent communication and cross-functional collaboration skills.

Responsabilidades

• Set up and manage daily Paid Social campaigns on Meta and TikTok.
• Collaborate with Paid Media Manager to translate strategy into campaign structures.
• Monitor high-volume ad spend and reallocate budgets for efficiency.
• Track funnels and attribution using GA4 and Singular; ensure accurate mobile attribution.

Conhecimentos

Meta & TikTok campaigns

Budget optimization

Performance analysis

Data-driven decisions

Cross-functional collaboration

Ferramentas

Meta Ads Manager

TikTok Ads Manager

GA4

Singular (MMP)

Descrição da oferta de emprego

Drive qualified user acquisition and account scaling at a fast-growing Fintech scale-up by launching, managing and scaling high-volume performance marketing campaigns, primarily across Meta (Facebook & Instagram) and TikTok. Work closely with the Paid Media Manager to translate channel strategies into high-performing campaigns, optimize budgets, run creative tests and use data to support growth.

PRIMARY RESPONSIBILITIES

• Campaign Management & Scaling: Set up, launch and manage daily Paid Social campaigns across Meta Ads Manager and TikTok Ads Manager to drive qualified user acquisition and business growth.
• Collaboration & Strategy Alignment: Work with the Paid Media Manager and the broader Paid Media team to translate growth plans into actionable campaign structures and creative roadmaps.
• Budget Optimization: Monitor and manage high-volume daily and monthly ad spend, reallocating budgets in real time to maximize efficiency and achieve target CAC, CPL and ROAS.
• Data Analysis & Attribution: Track conversion funnels and campaign metrics using Google Analytics 4 (GA4) and Singular (MMP). Collaborate with Product Analytics to ensure accurate tracking, mobile app event attribution and post-click insights.
• Creative Testing Frameworks: Partner with Design and the Social Media Manager to implement systematic creative A/B testing (hooks, copy, formats and UGC), aligned with brand guidelines, and share actionable performance insights.
• Account Optimization: Apply vertical and horizontal scaling techniques, including bid strategies, CBO/ABO setups and audience segmentation, to expand account reach while maintaining efficiency.

KNOWLEDGE & SKILLS

• Hands-on expertise in Meta and TikTok campaign management, budget optimization and performance analysis.
• Hands-on experience with Google Analytics 4 (GA4) and Mobile Measurement Partners such as Singular or similar MMPs for mobile app tracking and attribution.
• Analytical mindset: ability to analyze performance datasets, interpret funnel metrics and make data-backed optimization decisions.
• Strong communication and cross-functional collaboration skills to work with media managers, creative teams, social media and data analysts.

PREFERRED QUALIFICATIONS & EXPERIENCE

• 2–4 years of experience managing paid social campaigns; experience with both Meta and TikTok is required.
• Proven track record of managing significant advertising budgets and successfully scaling campaign volumes.
• Experience in Fintech, App Growth or a fast-paced scale-up environment is preferred.
• Nice to have: working knowledge or prior experience with Google Ads (Search, Performance Max or App Campaigns).
• Nice to have: familiarity with financial product conversion funnels, user activation metrics or compliance considerations in fintech advertising.

BENEFITS

Private health and dental insurance

Freedom to work from home two days a week

Free fruit and snacks in the office

Team building activities and an international working environment