Paid Social Specialist

Ayvens; Majadahonda; On-site; EUR 55,000 - 75,000; Full time

Benefits offered by this job

Comprehensive rewards

Training and development opportunities

Work-life balance

Job summary

Ayvens is seeking an experienced Senior Paid Social Specialist to lead and optimize paid social media activities across multiple markets. You will drive lead generation, brand awareness and business growth through data-driven campaign management and strategic media planning.

You will work closely with local marketing teams and external partners to ensure social investments deliver measurable results while promoting scalability, best practices and innovation.

Qualifications

• 4+ years in Paid Social advertising and 8+ years in a marketing-related role.
• Experience managing campaigns on Facebook, LinkedIn, TikTok, Snapchat and other major social channels.
• Proven expertise in campaign automation, feed management and scaling with Channable and Smartly.io.
• Strong analytical skills using Google Analytics and data-driven optimization techniques.
• Experience in Agile environments with automation, standardization and scalability of paid media activities.

Responsibilities

• Build, execute, manage and optimize paid social campaigns across platforms.
• Develop paid social strategies supporting lead generation, customer acquisition, engagement and brand awareness.
• Manage media budgets, monitor ROI, and optimize campaign performance through audience targeting, testing and bidding strategies.
• Analyze campaign data, generate insights, and provide recommendations to stakeholders.
• Collaborate with country marketing teams, content managers, campaign managers and developers.
• Leverage first-party data and analytics tools to improve targeting, reporting and effectiveness.
• Share best practices, mentor team members and support onboarding and continuous improvement.

Skills

Paid Social advertising

Campaign optimization

Analytics

Stakeholder management

Education

Bachelor's degree in Marketing, Communication or related field

Tools

Channable

Smartly.io

Job description

At Ayvens, progress starts with you.
Our ambitions to shape the future of sustainable mobility are powered by our talent. Join us, and get better with every move.

At Ayvens, progress starts with you.
Our ambitions to shape the future of sustainable mobility are powered by our talent. Join us, and get better with every move.
At Ayvens, we have an opening for an experienced Senior Paid Social Specialist.
What are you going to do?
As our new Senior Paid Social Specialist, you will be responsible for leading and optimizing paid social media activities across multiple Ayvens markets. You will act as the subject matter expert for paid social advertising, driving lead generation, brand awareness, and business growth through data-driven campaign management and strategic media planning. Working closely with local marketing teams, commerce stakeholders, and external partners, you will ensure social media investments deliver measurable business results while promoting best practices, scalability, and innovation.

Your Responsibilities Will Include

• Build, execute, manage and optimize paid social campaigns across platforms such as Facebook, LinkedIn, TikTok and other relevant social channels.
• Develop paid social strategies that support lead generation, customer acquisition, engagement and brand awareness objectives across multiple countries.
• Manage media budgets, monitor ROI, and continuously optimize campaign performance through audience targeting, creative testing and bidding strategies.
• Analyze campaign performance data, generate actionable insights, and provide recommendations to stakeholders to improve business outcomes.
• Collaborate with country marketing teams, content managers, campaign managers and developers to deliver impactful and scalable campaigns.
• Leverage first-party data, analytics tools and automation solutions to improve targeting, reporting and campaign effectiveness.
• Act as a senior subject matter expert by sharing best practices, mentoring team members, supporting onboarding activities and driving continuous improvement initiatives.

Who are we looking for?

The ideal candidate combines deep paid social expertise with strong analytical and strategic thinking skills. You are comfortable managing large-scale campaigns across multiple markets, translating business objectives into effective media strategies, and using data and automation to deliver measurable performance improvements. You thrive in a collaborative international environment and can effectively influence stakeholders at all levels.

You will have relevant experience in a similar role, preferably holding a Bachelor's degree in Marketing, Communication or a related field.

• 4+ years of hands-on experience in Paid Social advertising and at least 8 years of experience in a marketing-related role.
• Strong experience managing campaigns across platforms such as Facebook, LinkedIn, TikTok, Snapchat and other major social channels.
• Proven expertise in campaign automation, feed management and scaling solutions using tools such as Channable and Smartly.io.
• Strong analytical skills with experience using Google Analytics, reporting platforms and data-driven performance optimization techniques.
• Demonstrated success in delivering integrated paid social campaigns focused on lead generation, engagement and brand awareness.
• Experience working in Agile environments with a strong focus on automation, standardization and scalability of paid media activities.
• Excellent communication and stakeholder management skills with the ability to influence, collaborate and provide strategic guidance across international teams.

Fluent in English is required. Any additional language is considered a plus.

What do we offer?

We're on this journey together. By investing in professional growth, rewards and incentives, plus plenty of training and experience on the job, we create an inspiring environment for our colleagues that fosters high performance with positive impact.

• Enjoy comprehensive rewards and recognition.

We believe in rewarding you holistically, through compensation, competitive benefits and rich development opportunities.

• Discover your talent.

We enable you to reach your full potential by offering you the opportunities and support to reach the next level in your career.

• Benefit from a healthy, positive work atmosphere.

We offer a wide variety of benefits to help keep yourself mentally and physically strong and find the perfect work-life balance.

• Find a shared sense of belonging.

We create an engaging environment where you can be your authentic self and harness your commitment, curiosity and collaboration.

• Build a sustainable future.

We’re conscious of our environment and the societies we’re part of and we work together to drive electrification and lead the way to decarbonisation.

Make your Move at Ayvens

Ayvens provides a unique opportunity: the chance to accelerate the transition to electric, lead the way to decarbonisation and shape the industry’s digital transformation. Behind the wheel, our people make the difference, driving us towards our ambitions. Ayvens is home to the best talent in the industry, so if you’re looking for a fulfilling career with positive impact, we’d love to discuss your opportunities with us.

Ready to make your move at Ayvens? Join a global leader in sustainable mobility and follow @ayvens, @lifeatayvens, and Ayvens on LinkedIn to check out what’s happening at Ayvens!

Why Ayvens?

With over 3.1 million vehicles managed across more than 40 countries, we provide full-service leasing, flexible subscription services, fleet management services and multi-mobility solutions to customers of all sizes, including large corporates, SMEs, professionals, and private individuals. By leveraging our unique position to lead the way to net zero and further shape the digital transformation of the industry, we are well-positioned to meet the evolving mobility needs of our clients and provide them with the solutions they need to thrive.

At Ayvens, we believe that our success is driven by our commitment to customer satisfaction. Our team is dedicated to delivering innovative solutions and technology-enabled services that help our customers focus on their everyday business. We’re committed to sustainable mobility and have made it a core part of our strategy. In everything we do, we’re guided by the principles of authenticity, curiosity, commitment and collaboration. We aim to foster an organisation that's diverse in people and ideas, where everyone can thrive and be themselves, no matter who they are.

Join us on this exciting journey as we continue to enable the transformation towards large scale adoption of sustainable mobility and provide our customers with the solutions they need to succeed. Follow our page for the latest updates, news, and insights.