Programmatic Ads Specialist

Ayvens; Majadahonda; On-site; EUR 60,000 - 85,000; Full time

Benefits offered by this job

Rewards and recognition

Competitive benefits

Professional development opportunities

Training and on-the-job learning

Job summary

Ayvens in Madrid is seeking an experienced Senior Programmatic Specialist to lead and optimize programmatic media buying across DV360, Google Ads, YouTube, and more. You will drive campaigns end-to-end, align plans with business objectives, and collaborate with cross-country teams.

The ideal candidate has 4-6+ years of hands-on programmatic experience, strong analytics, and a Bachelor's degree in Marketing or related field. Fluency in English required; additional European languages a plus.

Qualifications

• 4-6+ years managing programmatic campaigns (DV360, Google Ads, YouTube).
• Bachelor's degree in Marketing, Communication or related field.
• Strong analytics, audience targeting and performance measurement.

Responsibilities

• Lead planning, execution and optimization of full-funnel programmatic campaigns across Display, YouTube, DV360 and Google Ads.
• Build large-scale media plans aligned with objectives and KPIs (reach, engagement, conversions, CPL, CPA).
• Monitor performance, identify optimization opportunities and implement enhancements.
• Act as internal expert for DV360, Campaign Manager 360 and YouTube advertising.
• Collaborate with Paid Media Specialists, Analytics, Designers and Local Teams.
• Produce performance reports, analyses and recommendations for stakeholders.
• Drive automation and scalability while mentoring junior team members.

Skills

Programmatic expertise

Analytical thinking

Campaign optimization

Education

Bachelor's degree in Marketing, Communication or related field

Tools

DV360

Campaign Manager 360

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

TikTok Ads

Channable

DoubleClick Studio

YouTube advertising

Job description

At Ayvens, progress starts with you.

Our ambitions to shape the future of sustainable mobility are powered by our talent. Join us, and get better with every move.

At Ayvens, progress starts with you.

Our ambitions to shape the future of sustainable mobility are powered by our talent. Join us, and get better with every move.

At Ayvens, we have an opening for an experienced Senior Programmatic Specialist.

What are you going to do?

As our new Senior Programmatic Specialist, you will be responsible for leading and optimizing programmatic media buying activities across multiple Ayvens markets. You will act as the subject matter expert for Display, Online Video and YouTube advertising, driving campaign performance through strategic planning, hands‑on execution, data‑driven optimization and close collaboration with internal stakeholders. Your expertise will help maximize business outcomes across the full marketing funnel while supporting scalable and standardized programmatic advertising practices.

Your Responsibilities Will Include

• Lead the planning, execution and optimization of full-funnel programmatic campaigns across Display, YouTube, DV360 and Google Ads.
• Build and manage large-scale media plans aligned with business objectives and performance KPIs such as reach, engagement, conversions, CPL and CPA.
• Monitor campaign performance, identify optimization opportunities and implement audience, bidding, creative and budget enhancements.
• Act as the internal expert for DV360, Campaign Manager 360 and YouTube advertising, providing guidance on best practices, innovations and platform capabilities.
• Collaborate closely with Paid Media Specialists, Campaign Coordinators, Analytics teams, Designers and Local Marketing Teams to deliver operational excellence.
• Produce insightful performance reports, post-campaign analyses and recommendations for country stakeholders and business leaders.
• Drive standardization, automation and scalability initiatives while mentoring junior team members and contributing to continuous process improvements.

Who are we looking for?

The ideal candidate combines strong programmatic media expertise with strategic thinking and analytical capabilities. You can confidently manage complex digital campaigns, translate technical performance data into actionable business insights, and collaborate effectively with multiple stakeholders across countries and functions.

You will have relevant experience in a similar role, preferably holding a Bachelor's degree in Marketing, Communication or a related field.

• 4-6+ years of hands‑on experience managing programmatic campaigns, particularly within DV360, Google Ads, YouTube and Display advertising.
• Strong experience managing moderate to large‑scale B2B and B2C campaigns across multiple stages of the customer journey.
• Advanced knowledge of DV360, Campaign Manager 360, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, Channable and DoubleClick Studio.
• Proven expertise in audience targeting, real‑time bidding (RTB), inventory management, dynamic remarketing and prospecting strategies.
• Strong analytical skills with experience using Google Analytics, GA4, Power BI and performance measurement frameworks.
• Solid understanding of attribution models, tracking implementations, Floodlight, pixel management, viewability standards and brand safety solutions.
• Experience working in agile environments with a strong focus on automation, standardization, scalability and continuous optimization.

Fluent In English Is Required.

Additional European languages are considered a plus.

What do we offer?

We're on this journey together. By investing in professional growth, rewards and incentives, plus plenty of training and experience on the job, we create an inspiring environment for our colleagues that fosters high performance with positive impact.

• Enjoy comprehensive rewards and recognition.

We believe in rewarding you holistically, through compensation, competitive benefits and rich development opportunities.

• Discover your talent.

We enable you to reach your full potential by offering you the opportunities and support to reach the next level in your career.

• Benefit from a healthy, positive work atmosphere.

We offer a wide variety of benefits to help keep you mentally and physically strong and to find the perfect work‑life balance.

• Find a shared sense of belonging.

We create an engaging environment where you can be your authentic self and harness your commitment, curiosity and collaboration.

• Build a sustainable future.

We’re conscious of our environment and the societies we’re part of and we work together to drive electrification and lead the way to decarbonisation.

Make your Move at Ayvens

Ayvens provides a unique opportunity: the chance to accelerate the transition to electric, lead the way to decarbonisation and shape the industry’s digital transformation. Behind the wheel, our people make the difference, driving us towards our ambitions. Ayvens is home to the best talent in the industry, so if you’re looking for a fulfilling career with positive impact, we’d love to discuss your opportunities with us.

Ready to make your move at Ayvens?

Join a global leader in sustainable mobility and follow @ayvens, @lifeatayvens, and Ayvens on LinkedIn to see what's happening across our organization.

Our commitment

We're committed to building a culture where everyone can be themselves and where everyone gets an equal chance to make their journey count. If you'd like to learn more about our DE&I journey, and how you can contribute, please visit the Careers pages on our website.

Why Ayvens?

With over 3.1 million vehicles managed across more than 40 countries, we provide full-service leasing, flexible subscription services, fleet management services and multi-mobility solutions to customers of all sizes, including large corporates, SMEs, professionals, and private individuals. By leveraging our unique position to lead the way to net zero and further shape the digital transformation of the industry, we are well‑positioned to meet the evolving mobility needs of our clients and provide them with the solutions they need to thrive.

At Ayvens, we believe that our success is driven by our commitment to customer satisfaction. Our team is dedicated to delivering innovative solutions and technology‑enabled services that help our customers focus on their everyday business. We’re committed to sustainable mobility and have made it a core part of our strategy. In everything we do, we’re guided by the principles of authenticity, curiosity, commitment and collaboration. We aim to foster an organisation that's diverse in people and ideas, where everyone can thrive and be themselves, no matter who they are.

Join us on this exciting journey as we continue to enable the transformation towards large scale adoption of sustainable mobility and provide our customers with the solutions they need to succeed. Follow our page for the latest updates, news, and insights.