On-Trade Growth Director (Tenerife)

Ab Inbev; San Cristóbal de La Laguna; On-site; EUR 90,000 - 135,000; Full time

Job summary

Compañía Cervecera de Canarias, part of AB InBev, seeks an ON-Trade Director to lead the sales team across the ON Trade and convenience channel in the Canary Islands. The role requires a senior leader with a strong beverage/FMCG background and extensive account management experience.

The candidate should be fluent in Spanish and English, and be willing to relocate to Tenerife. This is a full-time, on-site leadership position reporting to the Management Committee.

Qualifications

• Senior leader with 10+ years of experience in leading teams and 5+ years in HoReCa / On-Trade sales, preferably in beverages, FMCG, or premium brands.
• Strategic thinker with a hands-on execution mindset.
• Proven ability to lead sales teams and drive sustainable growth.
• Strong network and understanding of the ON Trade market is a plus.
• Strong background in distribution development, trade execution, and key account management.
• Excellent negotiation, analytical, and communication skills.
• Fluent in both Spanish and English.
• Willingness to live in or relocate to Tenerife (Canary Islands)

Responsibilities

• Full responsibility for the steering and performance of the sales team within the ON Trade and convenience channel.
• Define strategic plans for the channel and execute them in line with company priorities.
• Lead key account relationships and negotiate major commercial agreements.
• Full responsibility on Trade Marketing, Tech Services and Events departments.
• Lead by example: Develop the team and manage talent.
• Together with tech sales and business intelligence teams, define, analyse and track the main commercial and productivity KPIs.
• Close collaboration with other departments like logistics, digital transformation and marketing.
• As a member of the local Management Committee (MANCOM), contribute to strategic business decisions.

Job description

Compañía Cervecera de Canarias, part of AB InBev, seeks an ON-Trade Director to lead the sales team across the ON Trade and convenience channel in the Canary Islands. The role requires a senior leader with a strong beverage/FMCG background and extensive account management experience.

The candidate should be fluent in Spanish and English, and be willing to relocate to Tenerife. This is a full-time, on-site leadership position reporting to the Management Committee.