Marketing Strategy Manager

MPDunne & Hamptons International; Andalucía; Presencial; EUR 55.000 - 85.000; Jornada completa

Descripción de la vacante

MPDunne Properties & Hamptons International is seeking a strategic Marketing Specialist to audit and enhance our multi-channel campaigns in luxury real estate across Marbella and the Costa del Sol. You’ll own the end-to-end marketing plan, align with the Creative Director, and drive performance across social, email, and content.

You will lead strategy development, content repurposing, and reporting, with a focus on converting leads and listings.

Formación

• Fluency in English; additional languages (such as Spanish) are a strong asset.
• Strong Analytical Skills to interpret market data, campaign performance, and customer insights.
• Proven Strategic Planning abilities to design and implement effective short- and long-term marketing strategies.
• Marketing expertise, including experience with digital, social media, and property marketing in a luxury or real estate context.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience.
• Ability to work on-site in Marbella, collaboratively and proactively in a fast-paced, client-focused environment.

Responsabilidades

• Marketing strategy across all channels — audit, plan, prioritise and present, then execute.
• Social media — LinkedIn, Instagram and the rest, with a genuine understanding of what each platform is for.
• YouTube strategy — working closely with our Creative Director on the content direction, optimisation and growth, with a real grasp of retention, CTR and more.
• Email & newsletters — segmentation, campaigns and the numbers behind them.
• Content repurposing — turning long-form video into Shorts, Reels, posts and email snippets that don’t feel recycled.
• Reporting — connecting marketing activity to leads and listings, and presenting it clearly.
• Analyse market trends, manage marketing projects and timelines, coordinating content and creative assets, tracking performance metrics, and reporting on campaign effectiveness.

Conocimientos

Strategic thinking

Analytical skills

Project management

Sales awareness

Communication skills

Multilingual

Educación

Bachelor’s degree in Marketing/Business/Communications or equivalent

Herramientas

Premiere Pro/DaVinci Resolve

Adobe Photoshop

Adobe InDesign

Descripción del empleo

The short version

We're looking for someone who can look at everything we're doing; social, YouTube, email, the lot. And tell us what's working, what isn't, and where the real opportunity is, and then go and build it with the team.

A strategist who executes. Someone who can walk in, audit our presence, put a plan in front of us with clear reasoning, and then own its delivery from concept to published.

If you think in systems and can also cut a Reel from a long-form video, keep reading.

Who we are

MPDunne Properties & Hamptons International is a luxury real estate agency on Marbella's Golden Mile, operating as leading real estate agency for over 20 years in Marbella. With our partnership with Hamptons International the agency benefits from more than 150 years of global property expertise and a strong reputation for client service. The multi-lingual team of trained agents, support staff, and an in-house marketing unit collaborates to deliver superior advice, property marketing, and seamless transaction support.

We sell some of the most beautiful homes on the Costa del Sol: Marbella, Benahavis, La Zagaleta, Estepona and beyond; to an international clientele.

We're increasing our marketing presence and systemising it, and this role sits at the centre of that. You'll work in a focused team and directly alongside our Creative Director on strategy and execution.

What you'll own

• Marketing strategy across all channels — you’ll audit, plan, prioritise and present, then execute

• Social media — LinkedIn, Instagram and the rest, with a genuine understanding of what each platform is for

• YouTube strategy — working closely with our Creative Director on the content direction, optimisation and growth, with a real grasp of retention, CTR and more

• Email & newsletters — segmentation, campaigns and the numbers behind them

• Content repurposing — finding opportunities in turning long-form video and shoots into Shorts, Reels, posts and email snippets that don't feel recycled

• Reporting — connecting marketing activity to leads and listings, and presenting it clearly

Day-to-day tasks include analysing market trends, managing marketing projects and timelines, coordinating content and creative assets, tracking performance metrics, and reporting on campaign effectiveness. The role also includes identifying new opportunities for client engagement, optimizing lead generation, and supporting the continuous improvement of marketing processes.

Who you are

You think strategically. You know the difference between a strategy and a to-do list. Given a brand, you instinctively audit what's working, spot the gaps, and build a prioritised plan you can defend.

You execute. You own delivery end to end and you're productive without being told what to do.

You genuinely know the platforms. Real depth across LinkedIn, Instagram, YouTube and email — you have an intrest in devloping your knoledge of each platfrom to optimize how each is used.

You're commercially minded. You connect what you do to the business — leads, listings, revenue — and you can build and present a dashboard that a decision-maker actually wants to read.

You present well. You can stand in front of someone and take them through a clear, considered plan.

You have taste. A feel for luxury, discretion and storytelling that suits an international, multilingual, knowledgeable audience.

Qualifications

• Fluency in English; additional languages (such as Spanish) are a strong asset.
• Strong Analytical Skills to interpret market data, campaign performance, and customer insights.
• Proven Strategic Planning abilities to design and implement effective short- and long-term marketing strategies.
• Marketing expertise, including experience with digital, social media, and property marketing in a luxury or real estate context.
• Project Management skills to coordinate multiple campaigns, stakeholders, budgets, and timelines.
• Sales awareness and understanding of lead generation, conversion funnels, and collaboration with sales teams.
• Excellent written and verbal communication skills, with attention to detail and brand consistency.
• Experience in luxury real estate, hospitality, or premium brands is highly advantageous.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience.
• Ability to work on-site in Marbella, collaboratively and proactively in a fast-paced, client-focused environment.

Production skills we need

You’ll be hands-on with content, so we need working familiarity with:

• Video editing — repurposing long-form media into short-form content (Premiere Pro or DaVinci Resolve, to a solid working level, we dont mind training you if needed)
• Adobe Photoshop — to a good basic standard
• Adobe InDesign — to a good basic standard
• You don't need to be a full-time editor or designer, but you should be comfortable getting your hands dirty and briefing specialists when the job calls for it

Nice to have

• Experience in real estate, or another luxury / premium brand
• Awareness of marketing to a multilingual audience (Northern European, British, Scandinavian, Middle Eastern, American buyers)
• A thoughtful view on where AI fits into a marketing workflow — and where it doesn't
• Comfort directing a shoot or briefing an editor and designer

How to know you'll fit

You're a self-starter who's curious about the business, not just the content. You want to know how the agency grows and how marketing moves that needle. You collaborate well, but you can hold a plan against ad-hoc "just post this now" pressure. And the thing that would make you great rather than good: you spot the opportunity we hadn't already seen.