Marketing Strategist

Omega CRM, A Merkle Company; Madrid; Híbrido; EUR 35.000 - 55.000; Jornada completa

Descripción de la vacante

A leading customer experience agency in Madrid is looking for a Campaign Strategist to enhance marketing strategies and audience targeting. The candidate will collaborate with both marketing and technology teams to analyze customer data, execute A/B tests, and improve campaign performance. The ideal candidate has experience with CRM platforms, strong analytical skills, and is proficient in English. This role offers a permanent contract and benefits such as health insurance and training.

Servicios

Health insurance

Home Office

Trainings & Certifications

Formación

• Experience in planning and executing Marketing Automation strategies.
• Ability to analyze data and guide decisions based on metrics.
• Growth hacker mindset to test and scale strategies.

Responsabilidades

• Collaborate with marketing team on audience targeting strategies.
• Propose and execute A/B tests for campaign performance improvement.
• Analyze and report on the performance of retention campaigns.

Conocimientos

Customer segmentation analysis

A/B testing

Data analysis

Digital marketing tactics

CRM platforms experience

Proficiency in Google Analytics

Educación

Experience with CRM platforms

Advanced English proficiency

Herramientas

Salesforce

Google Data Studio

Salesforce Marketing Cloud

Descripción del empleo

Responsibilities

Omega CRM is a Merkle & Dentsu company, leader in development of Customer Experience services, with +20 years of experience in the use of Technology applied to Marketing and providing a unique Customer Relationship with mainly focus on Innovation is looking for a Campaign Strategist.

This person will work closely with the rest of the Marketing team to review testing and targeting strategies, gather audience requirements for campaigns, and hand off audience segmentation creation to other team members to ensure that implemented and delivered campaigns are accurate and on time.

In parallel, they will collaborate with the technology team to understand customer data and how it flows and is stored within the client’s platform. The Campaign Strategist will be responsible for providing recommendations to improve the strategies being executed.

Analyze and define customer segmentation and the selection of personalized audiences for Email Marketing campaigns on our CRM platform.

Propose and execute A / B tests in an agile and constructive manner to test hypotheses and validate user behavior in order to improve campaign performance.

Assist in building a strong CRM strategy in line with local and global priorities.

Be able to measure and deeply analyze data to guide decisions and measure their impact on the business.

Identify key and measurable metrics for these initiatives, with a growth hacker mindset and the ability to test and scale quickly.

Collaborate with relevant teams to improve web, mobile, and app recurrence rates.

Collaborate with the rest of the customer development team to understand, document, and analyze customer segments, retention campaigns, and offer performance in order to drive continuous improvement in timing and tactics.

Analyze, manage, and report on the business performance of customer retention strategies and campaigns.

Qualifications

Experience in planning and executing Marketing Automation strategies with proven success cases.

Experience with CRM platforms (Salesforce)

Proficiency in using platforms such as Google Analytics, Google Data Studio, Salesforce Marketing Cloud.

A deep understanding of digital marketing tactics across all channels, including SEO, Paid Media, UX.

Advanced level of English. Permanent contract.

Benefits

Trainings & Certifications. Home Office.

Health insurance.

About the Company

Omega CRM, a Merkle Company, is a global digital company specialising in accelerating the Business Experience (BX) of our clients through customer-centric solutions, technology, and data – all enhanced by AI.

Together with Merkle, we form the largest Customer Experience Management (CXM) agency in Spain, and as part of the dentsu group, we offer end-to-end solutions that integrate media, creativity, content, technology, and strategy to deliver real business impact.

With over 23 years of experience, a team of 580+ professionals from 24 nationalities, and 2,500+ certifications, Omega CRM is a recognised leader in the Salesforce ecosystem in Spain.

Client satisfaction is at our core (rating : 4.9 / 5), and we’ve been recognised with awards such as Salesforce Partner of the Year FY23 and Most Innovative Project (Iberia).

At Omega CRM, we believe in growth through people – guided by our values : #