Marketing Specialist (UK & France)

Infor; Bellprat; On-site; EUR 40,000 - 60,000; Full time

Job summary

Infor in Barcelona is seeking a Marketing Specialist (UK & France) to manage web strategy, SEO, and localized content for UKI and France markets. You will own keyword research, localization, and ongoing website updates in collaboration with regional teams.

You will work closely with the Barcelona creative team to ensure content aligns with brand guidelines, performance targets, and regional business goals while optimizing for search visibility across Google and Bing.

Qualifications

• Native English is required.
• Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
• 3+ years of hands-on web management and SEO experience across multiple markets.
• Strong understanding of SEO/GEO fundamentals, including keyword research, on-page optimization, technical SEO, and content strategy.
• Experience managing website content updates and localization with creative, content, and regional teams.
• Ability to work in a fast-paced, collaborative, multi-timezone environment.
• Detail-oriented, proactive, and highly organized, able to manage multiple workstreams.

Responsibilities

• Serve as the day-to-day web and SEO specialist for UKI & France markets, managing website optimization and organic search performance.
• Lead keyword research and content localization priorities across markets.
• Conduct site audits and competitive analyses to improve visibility and engagement.
• Localize global web content for UKI & France audiences, ensuring linguistic and cultural relevance.
• Coordinate with regional stakeholders and Barcelona creative team on updates and publishing timelines.
• Ensure updates follow SEO best practices, accessibility standards, and brand guidelines.
• Monitor SEO and website performance, providing insights and optimization opportunities to stakeholders.

Skills

SEO fundamentals

Web management

Content localization

Cross-functional collaboration

Education

Bachelor's degree in Marketing / Digital Marketing / Communications

Tools

Sitecore

WordPress

Drupal

Job description

Marketing Specialist (UK & France)

Department: Marketing

Employment Type: Full Time

Location: Barcelona

Description

As the UKI & France Web & SEO Specialist for the Digital Experience Team at Infor, you will serve as the regional authority for website management, search engine optimization (SEO), and localized digital content across UKI & France markets. This is a highly hands-on, individual contributor role with day-to-day responsibility for ensuring regional websites are optimized for discoverability, relevance, and performance across diverse search ecosystems including Google and Bing.

In this role, you will lead keyword research, SEO strategy execution, website and competitive content gap analyses, and the localization of UKI & French content to ensure it is fully optimized for regional audiences and search visibility, accounting for the linguistic, cultural, and search-engine nuances unique to UKI & France markets. You will also identify, source, and develop new content opportunities that improve organic performance and user engagement.

Working closely with regional stakeholders and the Barcelona-based creative team, you will coordinate ongoing website updates, localization reviews, content publishing, and performance reporting, while continuously identifying opportunities to enhance SEO effectiveness and overall website experience across UKI & France markets.

A Typical Day in the Life Includes:

• Serve as the day-to-day web and SEO specialist for UKI & France markets, acting as the regional subject-matter expert for website optimization and organic search performance across multiple search engines (Google, Bing).
• Lead keyword research and search demand analysis to inform content strategy, on-page optimization, and localization priorities across UKI & France markets — recognizing that search behavior and query patterns differ significantly across languages and platforms.
• Conduct website audits and competitive content gap analyses to identify opportunities to improve organic visibility, engagement, and conversion performance.
• Localize global web content for UKI & France audiences, ensuring language, messaging, structure, cultural relevance, and SEO best practices are fully adapted for regional markets.
• Source, brief, or develop new regional content (pages, landing experiences, and supporting assets) to address SEO gaps and improve organic performance.
• Coordinate closely with regional marketing stakeholders across multiple time zones to prioritize updates, manage requests, and align website initiatives with regional business goals.
• Partner with the Barcelona-based creative team to manage content updates, localization workflows, QA reviews, and publishing timelines.
• Ensure all website updates follow SEO best practices, accessibility standards, and brand guidelines.
• Monitor and report on SEO and website performance across multiple markets and search engines, providing regular insights, recommendations, and optimization opportunities to stakeholders.
• Continuously identify opportunities to improve site structure, internal linking, content quality, and user experience to drive sustained organic growth.

Basic Qualifications:

• Native English
• Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
• 3+ years of proven experience in a hands-on web management and SEO role, ideally supporting multiple regional or international markets.
• Strong understanding of SEO/GEO fundamentals, including keyword research, on-page optimization, technical SEO concepts, and content strategy.
• Experience managing website content updates and localization in collaboration with creative, content, and regional teams.
• Comfortable working in a fast-paced, highly collaborative, cross-functional environment spanning multiple time zones.
• Detail-oriented, proactive, and highly organized, with the ability to manage multiple workstreams simultaneously.

Preferred Qualifications:

• Fluency in French (written and verbal)
• Experience working with global or enterprise-scale websites and content management systems (Sitecore, WordPress, Drupal, or similar CMS).
• Familiarity with SEO and analytics tools (e.g., Google Search Console, GA4, Ahrefs, SEMrush, enterprise SEO platforms).
• Experience collaborating with distributed or nearshore creative teams across time zones.
• Cultural fluency and experience navigating the diverse business and consumer landscapes across UKI & France markets.