Marketing Specialist - AI First

The Art Of Living In Spain; Murcia; On-site; EUR 28,000 - 42,000; Full time

Benefits offered by this job

Creative AI-driven environment

Freedom to test new tools

Professional development in AI

International real estate projects

Job summary

Taolis (The Art of Living in Spain) is seeking a multidisciplinary Marketing Specialist with a strong focus on AI to cover content, campaigns, automation and video. You will apply Claude and other AI tools to drive international marketing efforts and streamline the team’s workflows.

You’ll manage social media and ads across Meta, Google and LinkedIn, design email campaigns in HubSpot, and create audiovisual content and AI avatars to engage buyers for Altaona Sports & Wellness Resort.

Qualifications

• Marketing and communications experience required.
• Advanced use of Claude and generative AI, with real examples to show.
• Experience with interactive AI avatars and audiovisual production.
• Hands-on experience with HubSpot or CRMs, paid media, WordPress and Adobe.
• Basic knowledge of SEO, GEO and AEO.
• Strong copywriting and storytelling skills.
• Proactive, curious and able to manage several projects independently.

Responsibilities

• Create on-brand content for web, social, email and press using AI.
• Manage social accounts and campaigns on Meta, Google and LinkedIn Ads using AI.
• Design campaigns and lead-nurturing workflows in HubSpot and WhatsApp; automate tasks with AI.
• Improve SEO, GEO and AEO; keep website up to date.
• Produce videos, reels, property tours and interactive AI avatars.
• Track KPIs and turn insights into improvements.
• Build Claude workflows for the team and test new tools.

Skills

AI in marketing

Copywriting

Content creation

SEO basics

Campaign management

Tools

HubSpot

WordPress

Adobe Creative Suite

CRM systems

Job description

About us

Taolis (The Art of Living in Spain) develops and builds Altaona Sports & Wellness Resort, the closest resort to Murcia city. We’re a young, international and passionate team in a period of strong growth, with residential and hospitality projects in Altaona Resort.

The role

We’re looking for a multidisciplinary Marketing Specialist with an exceptional drive to use AI. You’ll cover every area of marketing, from content and campaigns to automation and video, and AI will be your main tool in all of them. You’ll also help the rest of the team work smarter with AI.

What you’ll do with AI

• Content & branding: create on-brand content for web, social media, email and press, using AI to research, write and adapt it for international markets.
• Paid & social networks: manage our different social accounts and campaigns on Meta, Google and LinkedIn Ads, among others, using AI to test posts/ads and optimise results.
• Email & automation: design campaigns and lead‑nurturing workflows in HubSpot and WhatsApp, and automate repetitive tasks with AI.
• SEO, GEO & AEO: make Taolis visible on Google and in AI search engines, and keep our website up to date.
• Audiovisual & AI avatars: produce videos, reels, property tours and interactive profiles, and build interactive AI avatars that guide visitors, capture attention and generate buyer demand.
• Data: track KPIs and use AI to turn insights into concrete improvements.
• AI culture: build Claude workflows for the team and test new tools to improve the way we work.

What we’re looking for

• Previous experience in marketing and communication.
• Advanced use of Claude and generative AI, with real examples to show.
• Experience with interactive AI avatars and audiovisual production.
• Hands-on experience with HubSpot or CRM's, paid media, WordPress and Adobe.
• Basic knowledge of SEO, GEO and AEO.
• Strong copywriting and storytelling skills.
• Proactive, curious and able to manage several projects independently.

What we offer

• A creative environment where AI is part of everyday work.
• Freedom to test new tools and shape how the company uses AI.
• Professional development in AI and digital marketing.
• Exciting real estate projects with an international team.

Important: this is a 100% in-person position, and your own vehicle is essential to reach our offices. We’ll only consider candidates who live within a 40-minute drive of Altaona Sports & Wellness Resort.