Marketing Specialist

Blue_SP; San Pedro de Alcántara; Presencial; EUR 30.000 - 40.000; Jornada completa

Descripción de la vacante

A digital marketing leader in Spain seeks a skilled Marketing Specialist to execute and manage marketing strategies across various channels. The ideal candidate has at least 2 years of relevant experience, a degree in Marketing or related fields, and proficiency in digital marketing tools. You will work in a collaborative environment with a focus on creativity and innovation, with perks including flexible hours and remote work options on Fridays.

Servicios

Health insurance

Flexible remuneration for meals, transport and nursery

Remote work on Fridays

In office events like workshops and celebrations

Formación

• Minimum of 2 years experience in a similar role.
• Practical experience in managing digital marketing campaigns.
• International educational / professional experience is a plus.

Responsabilidades

• Execute and monitor digital marketing campaigns including SEO and SEM.
• Generate leads through email marketing campaigns.
• Conduct research on competitors and trends.
• Track KPIs for marketing campaigns.
• Create content for various digital platforms.
• Manage social media accounts and analyze performance.
• Organize events and support marketing efforts.

Conocimientos

Digital marketing

SEO

SEM

Content marketing

Social media management

Data analysis

Email marketing

English Fluency (C1)

Educación

Degree in Marketing, Advertising, or Business

Herramientas

Brevo

Mailchimp

Wordpress

Google Ads

Meta Ads

Microsoft Office Suite

Monday.com CRM

Adobe Creative Suite

Figma

Canva

Descripción del empleo

Who are we?

Blue is a game‑changer in the digital marketing world, by providing retargeting campaigns to over 1000 clients worldwide, through our in‑house AI technology, ensuring our partners a 100% risk‑free added revenue with no investment.

As part of our company, you will be positioned among the fastest‑growing digital marketing companies in its sector. With the office in Spain, and its presence in Brazil and Argentina, Blue takes pride in being a truly diverse global organization. In essence, we are guided and believe in the strength of our values: compassion, respect, accountability and teamwork.

Alongside, Blue Media Services (BMS) is a customisable AdTech platform that allows users to create and manage high‑performance digital ad campaigns with full control, transparency, real‑time analytics, and advanced automation.

What are we looking for?

Blue is looking for a Marketing Specialist to execute marketing strategy, campaigns and initiatives for Blue and BMS. You’ll work closely with the marketing team and cross‑functional departments. We expect you to be detail‑oriented, organized, and skilled at bringing marketing plans to life across multiple channels to drive brand visibility and engagement.

Responsibilities

• Execute, analyse, and monitor digital marketing campaigns (including SEO, SEM, etc) and email campaigns.
• Generate leads through email marketing campaigns and events activations.
• Conduct research on competitors, trends, and customer preferences.
• Track key performance indicators (KPIs) for marketing campaigns, such as website and email performance.
• Create content for social media, websites, blogs, email newsletters, and print materials.
• Social media management: manage social media accounts, including scheduling posts, responding to comments, and analyzing metrics.
• Help organize events, webinars, trade shows, and conferences, and support marketing efforts before, during, and after events.
• Support on coordinating logistics for events and promotions (e.g., sending invites, preparing promotional materials, researching events).

Requirements

• Degree in Marketing, Advertising, Business or related areas.
• Minimum of 2 years experience in a similar role.
• English Fluency: C1 level (proficiency in reading, writing and speaking).
• Experience: Digital marketing, with emphasis on SEO, SEM, content marketing, social media, data analysis, email marketing (eg. Brevo, Mailchimp), website and landing pages creation (Wordpress).
• Practical experience in managing Google Ads and Meta Ads media campaigns.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint), Monday.com CRM.
• Basic knowledge of Figma, Adobe Creative Suite (Photoshop, Illustrator), Canva or any design tool will be a plus.
• International educational / professional experience will be a plus (Erasmus, Cultural exchanges).

What's in Blue for you?

• Great environment and team spirit.
• 37.5 working hours/week.
• Entrance flexibility between 8-10am.
• Remote work on Fridays.
• Health insurance.
• Flexible remuneration with Cobee for meals, public transport and nursery.
• Coffee, tea and fresh fruit everyday.
• In office events: workshops, celebrations, department lunch...

Note: This is a full-time, onsite position. Applicants must have a Spanish work permit and be able to work at our office in San Pedro de Alcántara (Málaga).