Marketing Specialist

European Blockchain Convention; Cataluña; Híbrido; EUR 42.000 - 64.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Performance bonus

Event access

Remote work 1 day/week

Descripción de la vacante

European Blockchain Convention in Barcelona seeks a Marketing Specialist to drive content, design and multi-channel campaigns. You will own the craft—from social posts and newsletters to landing pages and speaker announcements—focusing on measurable growth and audience engagement.

You will collaborate with the Marketing Manager, bring proactive ideas, and deliver autonomous results across events and digital assets for our industry audience.

Formación

• 3–5 years of marketing experience, ideally in blockchain, crypto or digital assets.
• Strong design ability and a portfolio of visual content.
• Fluent with AI tools for content, design and automation.

Responsabilidades

• Own end-to-end content, design, channels, campaigns and day-to-day decisions.
• Build AI-assisted workflows to multiply output while preserving brand voice.
• Grow LinkedIn/X and other channels; analyze and iterate on what works.
• Plan and optimize email marketing calendars, flows and conversions.
• Keep website content fresh and SEO-friendly; translate data into decisions.

Conocimientos

Content creation

Design

AI tools

Email marketing

Social media

Herramientas

Canva

Figma

AI design platforms

GA4

Email marketing platforms

Descripción del empleo

ABOUT US

The European Blockchain Convention (EBC) is Europe's marketplace for digital assets, bringing together thousands of institutions, founders, investors, and policymakers in Barcelona every year. Alongside EBC, we run the Digital Assets Forum, a growing platform at the intersection of traditional finance and digital assets. We are a small, fast-moving team where every person has real ownership and real impact on what tens of thousands of people in the industry see, read and attend.

THE ROLE

We are looking for an experienced Marketing Specialist who operates as the creative and executional engine of our marketing: someone who can take a goal (“sell out the next edition,” “grow our newsletter to X subscribers,” “make our LinkedIn the reference in the industry”) and independently figure out the how. Then build it, ship it, measure it and improve it.

You will work closely with the Marketing Manager, who owns strategy, budget and targets. You own the craft: content, design, channels, campaigns and the day-to-day decisions that make them work. We expect you to bring ideas we didn't ask for, challenge briefs when they can be better, and never wait to be told what to do next.

WHAT YOU WILL OWN

Content & AI-powered production

• Produce high-quality content end to end: social posts, newsletters, landing pages, speaker announcements, video snippets, event recaps and thought-leadership pieces.
• Build and refine AI-assisted workflows (LLMs, image/video generation, automation tools) to multiply output without sacrificing quality or brand voice.
• Turn industry news into marketing opportunities: connect what's happening in crypto, blockchain and digital assets with our events, speakers and agenda in near real time.

Design & brand

• Create polished visual assets (social graphics, banners, decks, on-site materials) using tools like Canva, Figmaand AI design platforms. You don't need to be a professional designer, but your work must look like one made it.
• Guard visual and editorial consistency across every touchpoint.

Social media

• Run our LinkedIn, X and other channels day to day: calendar, publishing, community engagement, speaker amplification and live event coverage.
• Grow audience and engagement with a test-and-learn mindset, reporting on what works and doubling down.

Email marketing & funnels

• Execute and continuously improve the email marketing calendar — automation flows, A/B testing and deliverability — within the segmentation strategy set with the Marketing Manager.
• Optimize the journey from first touch to ticket purchase, working with landing pages, CTAs and conversion data.

Content & SEO positioning

• Keep our website content fresh and search-optimized; identify keyword and content opportunities around the digital assets news cycle.
• Track performance (GA4, social analytics, email metrics) and translate numbers into decisions, not just reports.

WHAT WE ARE LOOKING FOR

• At least 3-5 years of marketing experience, ideally with at least 1–2 years in blockchain, crypto, digital assets, fintech or Web3. You understand the ecosystem, its players and its language. Events or B2B experience is a strong plus.
• Demonstrable design ability: a portfolio of visual content you've created yourself.
• Genuine fluency with AI tools for content, design and automation — not just having tried ChatGPT, but having built real workflows around it.
• Hands‑on command of email marketing platforms, social media management and web/SEO fundamentals.
• Autonomy and judgment: you spot problems and opportunities before anyone points at them, propose solutions, and deliver without hand‑holding.
• Native‑level or fully professional English (our working and publishing language); Spanish is a plus.
• Comfort with the intensity of event cycles: calm under deadlines, energized by launch weeks and live events.

WHAT MAKES YOU STAND OUT

• You follow the crypto/digital assets news cycle for fun and instinctively see the marketing angle in it.
• You've grown a channel, newsletter or community yourself professionally or as a side project.
• You have opinions about what great event marketing looks like, and examples to back them up.

WHAT WE OFFER

• A high-ownership role with real visibility across the industry and a clear path to grow into broader ownership of the marketing function as the company scales.
• Performance bonus tied to event and marketing goals.
• Direct access to the leading voices in European blockchain and digital assets.
• A front-row seat (literally) at our events in Barcelona and beyond.
• A small ambitious team, and the freedom to build things your way as long as they work. One day remote a week plus recovery days after our events.