Marketing Product Manager

Accord Healthcare; Barcelona; Presencial; EUR 60.000 - 90.000; Jornada completa

Descripción de la vacante

Accord Healthcare in Barcelona seeks a Product Manager to develop and execute marketing strategies for Specialty Brands and Branded Generics. You will lead local plans, adapt global materials, and support communications and events across Europe.

The role requires strong brand management and budgeting skills, fluent English, and the ability to work with cross-functional teams to deliver launches and campaigns in the pharma sector.

Formación

• Proven experience in strategic brand management and product launches within the pharmaceutical industry.
• Strong analytical and planning skills; ability to manage complex projects and budgets.
• Excellent communication and stakeholder management capabilities.
• Fluent in English; additional European languages are a plus.

Responsabilidades

• Define SBs local marketing plan and implement it.
• Adapt global promotional materials to local market; create new materials.
• Support external and internal communications and manage website updates.
• Organise national congresses and regional meetings with HCPs.
• Train sales teams on launches using market research and scientific reviews.
• Lead Urology portfolio launches and manage budgets and campaigns.
• Collaborate with European affiliates and act as a sales training reference.
• Oversee budget management and develop scientific slide decks.

Conocimientos

Brand management

Product launches

Strategic planning

Budget management

Stakeholder management

English fluency

Educación

University degree in Health Science

MBA or Master in Marketing desirable

Descripción del empleo

The Product Manager will become a member of the Marketing Team and will be responsible for developing and executing marketing and communication activities, projects and campaigns for the Specialty Brands and Branded Generics therapeutic areas.

The Role

Job Responsibilities

• Participation in the definition of the SBs local marketing plan and its implementation.
• Adaptation of promotional materials provided by Global to the local market. Development of new marketing materials (printed and digital) according to local needs. Cooperation and close contact with marketing agencies in the development of materials and assets.
• Support external & internal communications (manage website updates, press releases, internal communication activities and campaigns)
• Contribute to the organisation of national congresses and other events, such as meetings at regional/local level and clinical sessions with HCPs.
• Support sales force training of new launches and current products through market research and scientific reviews that support sales teams (different uses of each molecule in real clinical practice, competitors' analysis…).
• Participation in internal EMENA meetings and reporting in English.
• Slide deck preparation and support with presentations for internal and external use.
• Marketing expenses control, support in budget preparation and follow-up versus budget.
• Independently manage the Urology portfolio and lead launches, optimizing resources and prioritizing market opportunities in line with lifecycle and commercial objectives.
• Define and adapt global and local brand campaigns, ensuring compliance, local relevance, and alignment with international guidelines.
• Contribute to annual budget planning, providing strategic insights and ensuring efficient execution of financial plans.

2. Marketing Development & Execution

• Lead the creation and implementation of integrated marketing plans to achieve commercial and positioning objectives.
• Drive omnichannel campaigns, coordinating promotional materials across digital and physical channels to deliver measurable impact.
• Develop creative concepts and strategic materials tailored to market needs, strengthening brand differentiation and visibility.

3. Stakeholder Engagement & Representation

• Build and maintain strategic relationships with internal and external stakeholders, acting as a key representative.
• Represent the company at medical and commercial events, reinforcing brand promotion and company image.
• Collaborate closely with local medical-commercial teams to maximize engagement.

4. Cross-Functional Collaboration & Leadership

• Actively collaborate with European affiliates, sharing best practices and ensuring strategic and executional consistency.
• Serve as a reference point for the sales team, leading trainings in cycle meetings.
• Oversee key administrative tasks, including budget management, partnerships with medical entities, and development of scientific slide decks.

The Person

Profile Requirements

• Proven experience in strategic brand management and product launches within the pharmaceutical industry.
• Strong analytical and planning skills, with ability to manage complex projects and budgets.
• Excellent communication and stakeholder management capabilities.
• Fluent in English; additional European languages are a plus.
• Action oriented: Enjoys working hard; full of energy for the things he/she sees as challenging, seizes and acts on business opportunities than others.
• Time management: Uses his/her time effectively and efficiently, concentrates his/her efforts on the more important priorities getting more done in less time than others.
• Customer Focus: Establishes and maintains effective relationships with customers and gains their trust and respect. Gets first-hand customer information and uses it for improvements in products and services. Acts with customer in mind. Taking care of internal and external customers.
• Drive for results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; pushes self and others for results.
• 1-2 years of marketing experience or traineeship in the pharmaceutical industry. (Valuable in Oncology field)
• Strong organization, communication, and presentation skills.
• Very good social and collaboration skills. Ability to collaborate effectively across levels in different functions (sales force, medical/regulatory, compliance, etc).
• Commercial/business mindset and customer focus.
• University degree in Health Science or degree in Business, Marketing or other relevant field. Master's in marketing, MBA or similar desirable.