Marketing Operations Specialist

Virtuagym; Barcelona; A distancia; EUR 35.000 - 50.000; Jornada completa

Descripción de la vacante

A leading digital health innovator is looking for a Marketing Automation Specialist to manage and optimize marketing automation processes. This remote-friendly role requires experience with HubSpot, analytical skills to drive decisions, and excellent English communication. Join a vibrant team dedicated to creating a healthier world while enjoying flexible work options and extensive benefits.

Servicios

23 paid vacation days per year

Home office setup and hardware

Work abroad up to 12 weeks a year

1-on-1 coaching and career development

Unlimited access to on-demand coaching with psychologists

Formación

• 2–4 years of experience in marketing automation or CRM management.
• Hands-on experience with a major marketing automation platform.
• Familiarity with CRM systems, ideally Salesforce.
• Knowledge of email marketing best practices and analytics.

Responsabilidades

• Manage and optimize marketing automation workflows and campaigns.
• Build and deploy email campaigns with segmentation and A/B testing.
• Create dashboards and reports to track campaign ROI.
• Monitor conversion rates and recommend process improvements.

Conocimientos

Marketing automation experience

Project management

Analytical mindset

Email marketing best practices

Excellent English communication

Educación

Relevant degree in marketing or related field

Herramientas

HubSpot

Salesforce

Google Analytics

Google Tag Manager

A/B testing tools

Descripción del empleo

About the role

As Virtuagym keeps on growing, we are looking for a Marketing Automation Specialist to join our Marketing team. In this role, you’ll manage and optimize our marketing automation processes across platforms, with a focus on HubSpot (Marketing CRM) and alignment with Salesforce (Sales CRM). Your goal will be to streamline workflows, improve reporting, and help our teams make data-driven decisions.

This is a full-time remote-friendly position, based on Central European time zones. You’ll be part of our marketing team, working remotely from Spain, with the flexibility to work from home or anywhere in Europe for up to 12 weeks per year.

What the role looks like

• You’ll be the point person for marketing automation and CRM operations, ensuring smooth marketing automations, lead generation, nurturing and much more.
• Marketing automation & AI: Manage and optimize workflows, campaigns, and lead nurturing across platforms, incorporating AI-driven automations and agents where possible.
• Email campaigns: Build, test, and deploy email campaigns and nurture journeys, with a focus on segmentation, A/B testing, and performance improvements.
• Analytics & reporting: Create dashboards and reports to track campaign ROI, funnel metrics, and lead progression. Leverage AI-powered analytics to uncover patterns and opportunities.
• Funnel optimization: Monitor conversion rates, identify bottlenecks, and recommend improvements in collaboration with demand generation and sales teams.
• Cross-platform alignment: Ensure smooth data flow and reporting consistency between HubSpot and Salesforce, supporting both Marketing and Sales.
• Process improvements: Simplify workflows, reduce manual tasks, and maintain clean, reliable data across the stack, while experimenting with AI and automation agents to scale processes more efficiently.

We are looking for a full-time employee.

What you bring

• 2–4 years of experience in marketing automation, marketing operations, or CRM management.
• Hands-on experience with at least one major marketing automation platform (HubSpot, Marketo, Pardot, or similar).
• Familiarity with CRM systems — ideally Salesforce.
• Experience with Google Tag Manager, A/B testing (e.g. VWO or Google Optimize), Analytics (e.g. Google Analytics, Hotjar), user testing (UsabilityHub, surveys), form building.
• Analytical mindset — confident in creating dashboards, interpreting funnel metrics, and turning insights into action.
• Knowledge of email marketing best practices (segmentation, deliverability, A/B testing).
• Curiosity to adopt and experiment with AI-powered tools to improve processes and efficiency.
• Strong project management and organizational skills, with ability to balance multiple priorities.
• Excellent written and verbal English communication skills.

Important note: please do apply if you meet 70%+ of the criteria. At Virtuagym we hire great people, not just resumes. If you can't check off a few requirements but are a fast learner, we’d love to hear from you!

Here’s why you should join Virtuagym!

What we offer:

• Remote working from Spain, with the office base in Amsterdam, the Netherlands
• 23 paid vacation days per year (based on a full-time contract)
• We provide your home office set-up and hardware
• Work abroad up to 12 weeks a year (within Europe)
• 1-on-1 coaching, assessments, and a defined career path
• The Virtuagym Health Program
• Unlimited access to on-demand coaching with psychologists via chat, phone, or video call through OpenUp
• Cultural perks: opportunities for personal and professional growth; a diverse, international team; flat hierarchy; ownership mindset; organized sports events; and company gatherings

About Virtuagym

Virtuagym is a leading and fast-growing innovator in the digital health and fitness domain, offering a Software as a Service solution and multiple native apps to users worldwide. We offer coaching and management solutions for trainers, studios, clubs and corporate wellness, all with the vision to make the world a healthier and happier place.

Virtuagym is an ambitious, passionate and multicultural team of talented people who want to create a healthier world for all. We believe in teamwork, challenging each other, being bold and adventurous, working lean, taking care of each other and sharing success. Our staff of 175+ employees are based out of two locations: Amsterdam, NL, and Medellin, CO.

Every day with us will be an opportunity to cultivate and evolve your personal and professional skills, as well as to make a significant impact on a global scale. At Virtuagym everyone can grow, whatever background you bring with you. We are not just colleagues, we are friends, willing to help and support each other. By joining us, you become a part of a joyful and energetic team.

Ready to join us? Please do not hesitate to apply by clicking the ‘Apply for this Job’ button below! We will get back to your application within 10 working days.

For any questions on the vacancy, please get in touch with the recruitment team at [e-mail]. Please also check the promotion and spam folders to avoid missing communications.

Please note that we do not collaborate with third parties to fill this vacancy, so third parties are kindly asked not to contact us about this role.