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A leading multinational e-vapor company is seeking a Trade Marketing Manager in Madrid, Spain. The role involves developing and executing trade marketing plans, conducting market visits, and monitoring competitor activities. Candidates should have a Bachelor’s degree in Marketing or related field and 5-7 years of relevant experience in Trade Marketing, preferably in the tobacco or FMCG industry.
To develop and execute the trade marketing plan in achieving the marketing and sales objectives in offline channels through the implementation of appropriate product mix, in-store presence, activations and promotions
Looking after all trade promotion (placing promotions based on marketing calendar)
Weekly market visits- monitoring competitor activities, pricing strategy, current promotions and stock level across POS (point of sale)
Monitoring stock movement to store, suggesting promotions or trade deals on slow-moving or near expiry products or promotions
Tracking down the sell-out data by SKU and analyzing each product on weekly basis for each POS / store. Conducting market research such as customer questionnaires and focus groups
Monitoring competitor activity, Evaluating visibility & market coverage of our products through weekly market visits
Contributing & executing marketing plans & projects
Collect and disseminate Best Practices for profitable trade marketing activities
Bachelor Degree or in Marketing, or any related field;
~5-7 years of experience in Trade Marketing, and background in tobacco / Vape / FMCG industry is preferred;
~ Founded in 2019, RELX International is a multinational e-vapor company that markets and sells RELX, the world's leading independent e-vapor brand. Our mission is to Make RELX a trusted brand for adult smokers through state-of-the-art products, industry-leading technologies and scientific advances in collaboration with talented and committed people around the globe.