Marketing Manager （Geely Auto Brand)

Zeekr International; Madrid; Presencial; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A multinational automotive company in Madrid seeks a Marketing Manager to lead brand strategy, manage digital transformation, and execute promotional events. The ideal candidate has over 5 years in Auto Communication, strong market analysis skills, and can handle high-pressure situations. Responsibilities include developing annual marketing plans, overseeing digital strategies, and planning the 2024 launch event.

Formación

• 5+ years of experience in Auto Communication.
• Ability to work under high pressure.
• Fluent in English for work purposes.

Responsabilidades

• Build and manage the Geely brand in the local market.
• Develop and implement annual marketing plans.
• Lead digital transformation initiatives.
• Manage budget and promotional strategies.
• Organize events, focusing on the 2024 launch.

Conocimientos

Brand management

Market analysis

Digital marketing

Event planning

CRM strategy

Pressure handling

Fluent English

Descripción del empleo

Responsibilities : (1)Brand

• New Geely brand building in Local market
• management and ensurance of qualified suppliers, digital agency, advertising agency,Influencers and media to support Geely brand.
• planning, management, organization and execution of events, especially the launching event in 2024
• Responsible for the brand strategy of Geely with proper positioning in Local market

Marketing

• generation of annual MKT plan, analysis and update the market and industry information of Local market automotive
• target market definition for different segment and portfolio , explore and deep insight into market opportunities
• development and implementation of promotion strategy and Customer loyalty.
• budget management and work equipment management.
• homologate image and process control

Digital

• generation and implementation of brand CRM
• generation of strategies to increase conversion % in digital sales with the Geely distributor network
• creation of dashboard to consult the results of leads by distributor and national level
• ROI analysis by digital channel
• project leader "digital transformation" in business processes at Geely distributors
• update of Geely Local market with design thinking methodology
• implementation of automatic bot in webside
• implementation of surveys by whatsapp API
• achievement of implementation of green check in whatsapp API
• planning and development of online car purchase

Qualification :

1. Work experience : 5 years or above Auto Communication experience；

2. Value motivation : enjoy the sense of achievement under high pressure and pursue the achievement of goals；

3. English can be used as work language.