Marketing Manager, Digital Marketing, Financial

Dogfy Diet; Madrid; Presencial; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A leading pet nutrition company is seeking a Growth Manager to join their Marketing team in Barcelona, focusing on the German market. This role involves planning acquisition strategies, optimizing marketing flows, and collaborating with internal teams. Candidates should have a degree in marketing, native-level German, and experience in SEM and paid social media campaigns. Join a dynamic team dedicated to improving the lives of pets and growing a successful business.

Servicios

Fresh fruit and coffee available in the office

Opportunity to work on innovative projects with high professional value

Formación

• Native level of German, conversational Spanish or English required.
• Experience in the German market is essential.
• High analytical capabilities and experience with KPI tracking.

Responsabilidades

• Plan and coordinate growth strategies.
• Collaborate with performance marketing team for media campaign scaling.
• Optimize email marketing flows tailored to customer lifecycle stages.
• Run A/B tests for conversion rate improvements.
• Work closely with sales team to align marketing efforts.

Conocimientos

German language proficiency

Experience in SEM

Paid social media campaigns

Conversion funnel optimization

Analytical skills

Educación

Degree in Marketing, Communication, or Advertising

Master's degree or postgraduate studies in Growth Marketing

Herramientas

Marketing automation tools

CRM systems

Data visualization tools

Descripción del empleo

Overview

Dogfy Diet is more than just a company — it’s a movement born in 2019, dedicated to transforming the way we care for our loyal companions. Our mission is to bring natural, freshly cooked food to every home, improving the nutrition and quality of life of our dogs. We are headquartered in Barcelona and operate in Spain, Italy, and France, reaching over €50M in revenue in 2024. This has enabled us to build a solid culture driven by the talent of all the people who are part of this project.

We are looking for a Growth Manager with native German for the German market to join our Marketing team at our Zona Franca (Barcelona) offices, reporting directly to our CMO.

Responsibilities

• Planning and coordinating acquisition and growth strategies to scale the customer base in line with FTB objectives.
• Supporting, coordinating, and collaborating with the internal performance marketing team to apply the latest practices, scale paid media campaign performance, and develop new acquisition strategies.
• Designing, implementing, and optimizing email marketing flows tailored to different stages of the customer lifecycle.
• Collaborating with the product team to design and execute A/B tests on website elements, landing pages, and the sales funnel, with the goal of improving conversion rates.
• Working closely with the sales team on a weekly basis to align marketing and sales efforts, ensuring constant feedback exchange and steady progress toward monthly targets.

Qualifications

• Degree in Marketing, Communication, Advertising, or a related field.
• Native level of German. Conversational Spanish or English.
• Experience in the German market.
• Strong expertise in SEM, paid social media campaigns, and conversion funnel optimization.
• Basic knowledge of SEO.
• Highly analytical, results-oriented profile, with experience in cohort analysis, CAC / LTV modeling, and KPI tracking.
• Advanced command of marketing automation tools, CRM systems, paid media platforms, and data visualization tools.
• Master’s degree or postgraduate studies in Growth Marketing or a related field.

Location & Schedule

Location: Zona Franca (Barcelona) offices. Monday to Thursday, from 8:00 a.m.

Fresh fruit and coffee available in the offices.

About and Benefits

Take part in innovative projects with high professional value within a leading company in the sector. Your work will have a significant impact both on our pets’ lives and on the growth of the company.

To learn more about the company, visit our website. Dogfy Diet believes that inclusion is the key to driving innovation and building a rewarding workplace for all.