Marketing Manager, Amazon Freight

Amazon; Barcelona; Presencial; EUR 70.000 - 95.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

No explicit perks stated

Descripción de la vacante

Amazon Freight is growing across Europe and is hiring a Marketing Manager to lead our Paid Media strategy and ABM. The role blends strategy and execution as we recruit customers and engage them, influencing teams at all levels.

You will own Paid Search, Social, ABM outreach, programmatic and agency management, and help shape the MarTech roadmap. A data-driven mindset and GTM experience are essential.

Formación

• Bachelor's degree or equivalent in a related field is required.
• Data-driven approach to optimize marketing programs and outcomes.
• Experience building cross-functional marketing programs and GTM strategies.
• Strong ability to segment and target customers and manage ABM initiatives.

Responsabilidades

• Lead paid media strategy across search and social channels.
• Oversee media agency partnerships and optimize OPEX.
• Drive ABM strategy including programmatic and outbound channels.
• Manage lead capture, ABM, and CRM integrations (Pardot, Salesforce, 6sense).
• Shape MarTech roadmap and enable full-funnel attribution.

Conocimientos

Data-driven decisions

Marketing strategy

Cross-functional collaboration

Campaign management

Go-to-market

Customer segmentation

Marketing automation

ABM

Educación

Bachelor's degree or equivalent in Business, Journalism, Marketing, Communications, or a related field

Herramientas

Excel

Tableau

Pardot

Salesforce

6sense

Descripción del empleo

Job ID: 10536058 | Amazon EU SARL (Spain Branch)

Do you enjoy a fast-growth business where you can affect customer experience at scale in one of the newest Amazon bets? Amazon Freight is growing at triple digit rates as we scale this new B2B offering across Europe and we are hiring a Marketing Manager to lead our Paid Media strategy and ABM.

We are looking for a Marketing Manager who will own the Paid media strategy, across Paid Media and ABM.

The candidate will move between strategy and execution as we iterate and innovate how we recruit our customers and engage with them. The individual will influence and drive functional teams and stakeholders at all levels of the organization.

Responsibilities include Paid Search, Social, ABM outreach Strategy, programmatic and agency management. The individual will adapt the core components of the EU marketing program based on specific marketplace dynamics.

Do you love solving complex problems with simple automated solutions? Do you like to think big but also dive deep into the details? Have you managed a website or marketing measurement and automation tools?

Key job responsibilities

• Manage Paid media strategy, across search and social.
• Media Agency management and optimization, including OPEX oversight.
• Overall ABM strategy, including Programmatic and Outbound channels.
• Manage lead capturing , ABM and lead conversion tools: Pardot, Salesforce, 6sense.
• Create, manage and influence MarTech product roadmap and strategy
• Develop tools and capabilities to enable full funnel marketing attribution
• Collaborate with sales operations on enhancing and troubleshooting issues with the lead management process and integrations with marketing automation platforms
• Ensure marketing automation best practices and capture feedback for platform and process enhancements.

About the team

Amazon Freight offers trucking service allowing external businesses use Amazon's private transportation network. Its vision lies on being the most trusted freight partner by sustainably sharing Amazon's technology and network

Basic Qualifications

• Bachelor's degree or equivalent in Business, Journalism, Marketing, Communications, or a related field
• Experience using data and metrics to determine and drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building, executing and scaling cross-functional marketing programs.
• Experience leading go-to-market for consumer software or hardware product launches.
• Experience with customer segmentation, profiling, and targeting.

Preferred Qualifications

• Experience with Continuous Improvement and Six Sigma methodologies

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Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.