Marketing Manager

Stannah Group; Barcelona; Presencial; EUR 70.000 - 110.000; Jornada completa

Descripción de la vacante

Stannah Group in Spain is seeking a Marketing & Communications Manager to own the local marketing function. The role offers autonomy, visibility and influence across the Spanish business, reporting to the General Manager.

You will shape the Spain strategy across brand development, demand generation, CRM, digital development and performance management, coordinating with regional and global teams to translate market insight into action.

Formación

• Significant experience in a senior marketing role in a B2C environment.
• Strong track record in developing and executing marketing strategies and launches.
• Experience in digital marketing, lead generation, CRM.
• Experience managing significant marketing budgets with a focus on ROI.
• Strong analytical skills and data-driven decision making.
• Experience managing external agencies and strategic partners.
• Strong stakeholder management and ability to influence across functions and levels.

Responsabilidades

• Define and execute the annual marketing strategy for Spain.
• Drive qualified B2C demand through an integrated mix of online and offline activities.
• Optimise customer acquisition and conversion across the sales funnel.
• Define KPIs and use data and insights to improve marketing ROI.
• Lead the marketing strategy and execution of new product launches in Spain.
• Protect and strengthen the Spanish Stannah brand, adapting global strategies locally.
• Drive CRM, digital marketing and customer lifecycle capabilities.
• Promote the use of BI, marketing automation and AI to improve productivity and decision-making.
• Take ownership of the annual marketing budget and ensure alignment with priorities and returns.
• Select, manage and evaluate external agencies and partners.
• Collaborate with Sales, Operations, Finance, Customer Service and IT to contribute to business performance.
• Represent the Spanish business in regional and global marketing initiatives.

Conocimientos

Senior marketing leadership

Digital marketing

Lead generation

CRM

Stakeholder management

Data-driven decision making

Strategic thinking

Descripción del empleo

We are looking for a Marketing & Communications Manager to take ownership of the Marketing function for Stannah in Spain.

This is a commercially focused role with significant autonomy, visibility and influence across the Spanish business. Reporting directly to the General Manager, you will shape the local marketing strategy and ensure that our marketing investment translates into measurable commercial outcomes.

The role brings together brand development, B2C demand generation, customer acquisition, CRM, digital development and performance management. You will work closely with the Spanish leadership team and with regional and global colleagues, combining local market insight with the capabilities of an established international business.

What you'll do

• Define and execute the annual marketing strategy for Spain in line with business objectives.
• Drive qualified B2C demand through an integrated mix of online and offline marketing activities.
• Optimise customer acquisition and conversion across the sales funnel.
• Define relevant KPIs and use data and insights to continuously improve marketing effectiveness and ROI.
• Lead the marketing strategy and execution of new product launches in Spain, coordinating go-to-market activities across relevant channels and stakeholders.
• Protect and strengthen the Stannah brand in Spain, adapting global strategies and communications to local market needs.
• Drive the development of CRM, digital marketing and customer lifecycle capabilities.
• Promote the effective use of Business Intelligence, marketing automation and AI to improve productivity, customer experience and decision-making.
• Take ownership of the annual marketing budget, ensuring investment is aligned with business priorities and expected returns.
• Select, manage and evaluate external agencies and strategic partners.
• Partner closely with Sales, Operations, Finance, Customer Service and IT to ensure Marketing contributes directly to wider business performance.
• Represent the Spanish business within regional and global marketing initiatives.

Candidate Profile

We are looking for someone who combines strong marketing expertise with a genuinely commercial mindset and is comfortable taking ownership in a highly visible role.

• Significant experience in a senior marketing role, ideally within a B2C environment.
• A strong track record of developing and executing marketing strategies and go-to-market initiatives, including product launches, that deliver measurable commercial outcomes.
• Strong experience in digital marketing, lead generation, customer acquisition and CRM.
• Experience managing significant marketing budgets, with a strong understanding of marketing effectiveness and ROI.
• Strong analytical skills and confidence using data and performance insights to support decision-making.
• Experience managing external agencies and strategic partners.
• Strong stakeholder-management skills and the ability to influence and work effectively across different functions and levels of an organisation.
• Full professional proficiency in Spanish and English.
• It would be an advantage if you also bring experience in an international organisation and exposure to marketing automation, Business Intelligence, digital transformation or AI-enabled marketing tools.

You will be commercially curious, data-driven and comfortable moving between strategy and execution. You will be able to build credibility with senior stakeholders, challenge constructively and translate market and customer insight into practical business action.

The successful candidate will demonstrate:

• Strong commercial judgement and the ability to connect marketing activity with wider business priorities.
• A proactive mindset, with the confidence to bring forward ideas and challenge existing approaches constructively.
• Strong analytical thinking and the ability to turn data and insight into clear actions and decisions.
• A high level of ownership and accountability for delivering results.
• The ability to operate effectively both strategically and hands-on when required.
• Strong stakeholder management skills and the confidence to influence across functions and seniority levels.
• Curiosity towards digital innovation, AI and emerging marketing technologies.
• A collaborative approach, combined with the ability to work independently and manage competing priorities.
• A continuous-improvement mindset and a genuine interest in finding more effective ways of working.

We value people who take initiative, contribute their own ideas and are focused on creating measurable business impact.

What you can expect from the role

• Direct exposure to the General Manager and the Spanish leadership team.
• Real ownership of the local marketing agenda, budget and external agency ecosystem.
• The opportunity to influence commercial priorities and work closely with Sales and other key business functions.
• Regular interaction with regional and global colleagues in an established international business.
• Scope to further develop CRM, digital, data and AI-enabled marketing capabilities in Spain.