Marketing & MAHE Director CE Iberia

Freseniusmedicalcare; Tres Cantos; Presencial; EUR 120.000 - 170.000; Jornada completa

Descripción de la vacante

Fresenius Medical Care is seeking a Marketing & MAHE Director Iberia to lead the Marketing, Market Access and Health Economics strategy across Spain and Portugal for the Care Enablement unit. You will drive market positioning, value communication, customer engagement and access initiatives to support growth and strategic objectives.

You will provide leadership to a high-performing team, align with corporate strategy, and collaborate with regional and global MAHE teams to deliver results across

Formación

• University degree in Life Sciences, Marketing, or related field.
• Postgraduate qualifications (MBA, PhD, or equivalent) are an advantage.
• Minimum 8 years in MedTech with leadership experience in Marketing/MAHE.
• Fluent English, written and spoken, for international presentations.
• Strong knowledge of healthcare market access, policies and dynamics in Iberia.

Responsabilidades

• Define and drive the Marketing & MAHE strategy for Iberia across Home, In-Center, and Critical Care.
• Lead, develop, and motivate a high-performing team through coaching and performance management.
• Develop and implement marketing plans across all CE business verticals in Iberia.
• Oversee product positioning, launches, promotions, digital marketing, and communications.
• Support Sales with CRM optimization and digital tools for plan execution.
• Foster cross-functional collaboration to maximize market impact and growth.
• Lead health economics and value-based healthcare initiatives, including KOL engagement.
• Drive sustainability and value-focused projects with regional/global MAHE teams.
• Monitor market trends, competitive activity, and budget execution; take corrective actions as needed.
• Guide Marketing Managers in developing best-in-class strategies and plans.

Conocimientos

Marketing leadership

Marketing strategy

Team leadership

CRM optimization

Digital tools

SAP

MS Office

Stakeholder management

Data security

Educación

Life sciences degree

Marketing degree

MBA or PhD advantageous

Herramientas

CRM platforms

SAP

Descripción del empleo

At Fresenius Medical Care, we're dedicated to improving the lives of patients with chronic kidney disease through innovative, high-quality products and treatments. Our vision- "Creating a future worth living. For patients. Worldwide. Every day."- guides everything we do. With over 110,000 people working across 3,700 dialysis centers and 39 manufacturing sites worldwide, we provide direct patient care through our Care Delivery network, develop and supply medical products, therapies, digital solutions via Care Enablement, and accelerate transformation through our FME Reignite strategy. Our values drive us: We Care for our patients, each other, and our communities. We Connect across teams and borders to deliver excellence together. And we Commit to doing things the right way, growing with purpose, and leading kidney care with innovation and compassion.

Global Commercial, a key sub-function within Care Enablement, plays a vital role in advancing Fresenius Medical Care's mission to improve the lives of patients with chronic kidney disease. The team brings together Sales, Marketing, Global Sales Excellence, and Global Technical Operations, working collaboratively to deliver high-quality medical devices, technical services, and impactful commercial strategies across global markets.

Goal of function: As Marketing & MAHE Director CE Iberia, you lead the Marketing, Market Access, and Health Economics strategy across Spain and Portugal for the Care Enablement (CE) Business Unit, supporting the Critical Care, In-Center, and Home verticals. You drive market positioning, value communication, customer engagement, and access initiatives to support business growth and strategic objectives. You provide leadership and direction to the function, ensuring alignment with corporate strategy, fostering a high-performing and innovative team, and driving the successful execution of Marketing and MAHE priorities across Iberia.

Your Responsibilities:

• Define and drive the overall Marketing & MAHE strategy for Iberia, aligning business objectives, corporate priorities, and the needs of the Home, In-Center, and Critical Care verticals.
• Lead, develop, and motivate a high-performing team through coaching, talent development, performance management, and transparent communication
• Develop and implement marketing strategies and plans across all CE business verticals in Iberia.
• Oversee product positioning, launches, promotional activities, digital marketing initiatives, and communication alignment
• Support Sales teams through CRM optimization, digital tools, and effective execution of commercial and marketing plans
• Drive cross-functional collaboration and identify synergies across business areas to maximize market impact and business performance
• Develop health economics and value-based healthcare initiatives, including stakeholder and KOL engagement strategies
• Lead sustainability and value-focused projects in collaboration with regional and global MAHE teams
• Monitor performance, market trends, competitive activity, and budget execution, implementing corrective actions when required
• Support and guide Marketing Managers in developing and executing best-in-class strategies and plans
• Ensure compliance with company policies, quality standards, legal requirements, and corporate values

Your Profile:

• University degree in Life Sciences, Marketing, or a related field; postgraduate qualifications (MBA, PhD, or equivalent) are an advantage
• Minimum 8 years of experience in the MedTech industry, including leadership experience in Marketing and/or Market Access & Health Economics (MAHE)
• Fluent English communication skills, both written and verbal, with the ability to present effectively in international environments
• Strong understanding of the healthcare sector, market access environment, healthcare policies, and commercial dynamics within Iberia
• Proven experience in developing and executing marketing strategies, leading teams, and driving business growth in healthcare or MedTech environments
• Strong leadership, communication, presentation, and stakeholder management skills, with the ability to influence and engage diverse audiences across cultures and functions
• Strong understanding of tender processes, customer needs, and market dynamics; knowledge of nephrology is a plus
• Proficient with CRM platforms, digital tools, and business systems (e.g., MS Office, SAP), with a good understanding of e-health, digitalization, and data security topics
• Comfortable working within a global organization and willing to travel across the region and internationally as required

Our Offer for you:

There is a lot you can discover at Fresenius Medical Care, regardless in which field you are an expert and how much experience you have - all dedicated to your professional journey.

• Whether in front of or behind the scenes - you are helping to make ever better medicine available to more and more people around the world
• Individual opportunities for self-determined career planning and professional development
• A corporate culture in which there is enough room for innovative thinking - to find the best solution together, not the quickest one
• A large number of committed people with a wide range of skills, talents and experience
• The benefits of a successful global corporation with the collegial culture of a medium-sized company