Marketing Lead, Iberia & Focus Cities

easyJet holidays; Madrid; Hybrid; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Staff travel benefits

Flexible benefits package

Up to 20% bonus

Job summary

easyJet holidays is seeking a Marketing Lead for Iberia & Focus Cities, based in Madrid with a hybrid work pattern (Madrid, Lisbon or Barcelona options). You will lead strategy, planning and delivery across paid, owned and partner channels, managing a local team and market investment to drive brand consideration and demand.

You will connect local market insights with European priorities, coach your team, and collaborate with agencies, tourist boards and airports to optimise performance and ROI.

Qualifications

• Senior marketing leadership experience in multi-market consumer brands.
• Ability to translate priorities into local market plans and integrated campaigns.

Responsibilities

• Set market strategy and turn European priorities into a focused plan across paid, owned and partner channels.
• Manage budgets, forecasts and resources; collaborate with media, CRM, web merchandising, PR and trading teams.
• Lead locally relevant creative and campaign delivery, manage agencies and partners, and build team capability.

Skills

Marketing leadership

Multi-market experience

Budget management

Cross-channel marketing

Job description

Job Description - Marketing Lead, Iberia & Focus Cities (17435)

Job Description

Description

Madrid, Lisbon or Barcelona I Full-time|Hybrid

You turn market insight into marketing that moves customers and delivers commercial results.

You’re a strategic, commercially minded leader who can connect European priorities with what matters locally. You bring teams, partners and channels together around clear plans, then use evidence to keep improving them.

The opportunity

This is your chance to shape marketing across the Iberia & Focus Cities cluster, building brand consideration and demand while supporting flights priorities in fast-moving, competitive markets.

Reporting to the Head of European Marketing, you’ll lead the strategy, planning, prioritisation and delivery of integrated activity across paid, owned and partner channels. You’ll manage a local team and remain accountable for market investment, performance and results.

“We’re looking for someone who can see the whole picture, from local customer insight and creative relevance to trading performance and return on investment. You’ll give the team clear direction, make confident choices and bring partners together to deliver work that makes a measurable difference.”

The team & culture

You’ll join one European marketing function, working closely with central marketing teams, commercial stakeholders, local market experts and creative and media agencies.

The environment is collaborative, insight-led and commercially focused. You’ll lead Marketing Campaign Managers and Content Specialists, creating clarity, building capability and helping people do their best work.

What you’ll be doing

You’ll set the market strategy and turn European priorities, local opportunities and trading needs into a focused, integrated plan across paid, owned and partner channels.

You’ll make disciplined choices about budgets and resources, working with media investment, CRM, web merchandising, PR and trading teams to improve relevance, conversion and return.

You’ll lead locally relevant creative and campaign delivery, build productive relationships with agencies, tourist boards and airports, and use performance evidence to adapt priorities and investment. Alongside delivery, you’ll coach your team, delegate clearly and build capability.

Requirements of the Role

What we’re looking for

You’ll bring broad senior marketing experience, ideally gained with multi-market consumer brands in fast-paced, commercially driven environments. You know how to translate organisational priorities into a clear market vision and integrated plans.

You combine deep commercial judgement with strong analytical capability. You can manage budgets and forecasts, interpret performance, make sound investment decisions and explain your recommendations clearly to senior stakeholders.

You’re experienced across paid, owned and partner channels, confident leading agencies and external suppliers, and skilled in campaign briefing, creative evaluation and measurement. Just as importantly, you lead people inclusively, stay decisive when information is incomplete and turn local customer, competitor and cultural insight into action.

What you’ll get

• Competitive base salary + up to 20% bonus
• Excellent staff travel benefits
• Flexible benefits package

Diversity isn't a checkbox — it's how we fly

The strongest market plans come from different perspectives. We want you to bring your experience, challenge familiar thinking and create an environment where colleagues and partners can contribute, develop and succeed.

Reasonable Adjustments

At easyJet, we are dedicated to fostering an inclusive workplace that reflects the diverse customers we serve across Europe. We welcome candidates from all backgrounds. If you require specific adjustments or support during the application or recruitment process, such as extra time for assessments or accessible interview locations, please contact us at [e-mail]. We are committed to providing reasonable adjustments throughout the recruitment process to ensure accessibility and accommodation.

Business Area

Customer & Marketing

Primary Location

Spain-Madrid-Madrid Barajas Airport