Marketing Intern: Brand Experience & Growth (Hybrid)

General Mills Ibérica S.A; Spain; Hybrid; EUR 8,900 - 13,000; Full time

Benefits offered by this job

Flexible hybrid work

Meal vouchers

Generous time off

Team Volunteering Initiatives

Growth, discounts & a people-first 文化

Job summary

General Mills, Inc. is seeking a Marketing Intern to join the Iberia Marketing Team, supporting brand plans for Häagen‑Dazs, Old El Paso and Nature Valley. You will gain hands-on experience in brand strategy, activation, media, and consumer engagement in a dynamic FMCG environment.

This role offers a flexible hybrid work arrangement, exposure to local agencies and Global/Regional teams, and the opportunity to translate brand plans into impactful campaigns while building core marketing skills.

Qualifications

• Pursuing or recently completed a Bachelor’s degree in Marketing, Business Admin, Communications, Advertising, or related field.
• Fluent in English.
• Proficiency with MS Office (Excel/PowerPoint).
• Strong analytical skills and attention to detail.
• Interest in brands, consumer marketing, and digital content.

Responsibilities

• Support the development and execution of Brand Experience and Media Plans, working with local agencies to deliver impactful ATL and BTL activities, including media campaigns, influencers, partnerships, PR, events, and sampling.
• Contribute to the New Product Development (NPD) pipeline by supporting project tracking, launch readiness, and the identification of key marketing implications.
• Support packaging development and adaptation for marketing initiatives.
• Adapt and localize Brand Assets provided by Global/Regional teams for campaigns and initiatives across channels.
• Assist in marketing budget tracking and control, helping ensure accurate visibility of spend.

Skills

Fluent English

Excel

PowerPoint

Marketing basics

Analytical thinking

Creativity

Campaign analytics

Budget tracking

Team collaboration

Organized

Education

Bachelor's degree in Marketing, Business Admin, Communications, Advertising, or related

Tools

Microsoft Excel

Microsoft PowerPoint

Job description

General Mills, Inc. is seeking a Marketing Intern to join the Iberia Marketing Team, supporting brand plans for Häagen‑Dazs, Old El Paso and Nature Valley. You will gain hands-on experience in brand strategy, activation, media, and consumer engagement in a dynamic FMCG environment.

This role offers a flexible hybrid work arrangement, exposure to local agencies and Global/Regional teams, and the opportunity to translate brand plans into impactful campaigns while building core marketing skills.