Brand Marketing Intern — FMCG, Hybrid + Growth Opportunities

General Mills; Madrid; Hybrid; EUR 8,900 - 13,000; Part time

Benefits offered by this job

Flexible hybrid work

Meal vouchers

Generous time off

Team volunteering initiatives

Growth discounts

People‑first culture

Job summary

General Mills is seeking a Marketing Intern to join our Iberia Marketing Team, supporting brand plans for Häagen‑Dazs, Old El Paso and Nature Valley. You will gain hands‑on experience in brand strategy and activation, media, and consumer engagement in a fast‑moving FMCG environment.

You will help turn brand plans into impactful campaigns, support product launches, and collaborate with local agencies and Global/Regional teams. This role blends learning with contribution in a flexible hybrid setup.

Qualifications

• Currently studying for or recently completed a Bachelor’s degree in Marketing, Business Administration, Communications, Advertising, or a related field.
• Fluent in English.
• Proficient in Microsoft Office, particularly Excel and PowerPoint.
• Previous marketing experience is a plus.
• Well‑organized and structured, with good attention to detail and timelines.
• Analytical and curious, with ability to interpret campaign results and data.
• Creative and consumer‑minded, with interest in brand experiences and activations.
• Digitally curious, familiar with social media and digital content.

Responsibilities

• Support the development and execution of Brand Experience and Media Plans with local agencies.
• Contribute to the New Product Development (NPD) pipeline and launch readiness.
• Assist in packaging development and localization for campaigns.
• Adapt Brand Assets for campaigns across channels and track marketing spend.

Skills

Marketing basics

Analytical thinking

Creative thinking

Digital & social media

Collaboration

Education

Bachelor’s degree in Marketing or related field

Tools

Excel

PowerPoint

Job description

General Mills is seeking a Marketing Intern to join our Iberia Marketing Team, supporting brand plans for Häagen‑Dazs, Old El Paso and Nature Valley. You will gain hands‑on experience in brand strategy and activation, media, and consumer engagement in a fast‑moving FMCG environment.

You will help turn brand plans into impactful campaigns, support product launches, and collaborate with local agencies and Global/Regional teams. This role blends learning with contribution in a flexible hybrid setup.