Marketing Director (Brand)

Cornerstone Global Partners (CGP Group); Madrid; Presencial; EUR 80.000 - 120.000; Jornada completa

Descripción de la vacante

A leading automotive group is seeking an experienced Marketing Director for Spain. This role involves developing and executing brand strategies across dealership operations, driving customer acquisition and brand growth. Ideal candidates will have over 10 years of marketing experience in the automotive industry and be fluent in both Spanish and English. Proven success in brand management and digital marketing is crucial. The position offers an exciting opportunity to enhance customer experience and drive business performance in a dynamic market.

Formación

• 10+ years of marketing experience in the automotive industry.
• Proven success in brand management and digital marketing strategy.
• Strong understanding of the Spanish automotive market.

Responsabilidades

• Lead overall marketing strategy and execution for Spain.
• Develop integrated marketing plans to drive sales and brand awareness.
• Oversee digital marketing initiatives including CRM and social media.
• Manage national and regional advertising and sponsorships.

Conocimientos

Brand management

Digital marketing strategy

Retail marketing

Analytical skills

Customer experience optimization

Fluent in Spanish

Fluent in English

Educación

Bachelor’s or Master’s degree in Marketing or Business Administration

Descripción del empleo

Company Overview

Our client is a global leading automotive group, representing some of the world’s most prestigious automotive brands through its extensive dealership network. With a strong focus on customer experience, digital transformation, and sustainable mobility, the company continues to expand its presence and leadership in the European market.

Marketing Director – Spain

The Marketing Director – Spain will be responsible for developing and executing the company’s marketing and brand strategy across all dealership operations in Spain. This role will drive customer acquisition, brand growth, and business performance through innovative marketing initiatives, digital transformation, and strong partnerships with leading automotive OEMs.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business Administration, or related field.
• ~10+ years of marketing experience in the automotive industry, ideally with a major global brand or dealer group.
• ~ Proven success in brand management, retail marketing, and digital marketing strategy.
• ~ Strong understanding of the Spanish automotive market and consumer landscape.
• ~ Fluent in Spanish and English.

Results-oriented, strategic thinker with strong analytical and commercial acumen.

Responsibilities

• Lead the overall marketing strategy and execution for Spain, ensuring alignment with global and regional business objectives.
• Develop and manage integrated marketing plans to drive sales performance, brand awareness, and customer loyalty.
• Partner closely with OEM marketing teams to ensure consistent brand representation and co-branded campaigns.
• Oversee digital marketing initiatives, including CRM, social media, website content, and lead generation programs.
• Drive customer experience programs and ensure alignment across online and offline touchpoints.
• Manage national and regional advertising, events, sponsorships, and media relations.
• Lead the marketing team, fostering a culture of innovation, collaboration, and performance.
• Track and analyze key marketing metrics (ROI, conversion rates, customer engagement, etc.) to optimize performance.
• Manage marketing budgets effectively and ensure maximum impact from all investments.