Marketing Data & Insights Analyst

Hotelbeds Group; Islas Baleares; Presencial; EUR 36.000 - 48.000; Jornada completa

Descripción de la vacante

HBX Group is the world leader in travel tech, empowering the industry with data-driven marketing insights and dashboards. We seek a Marketing Data Operations Analyst to analyse marketing and business data, deliver actionable insights, and support data-driven decisions across the organisation.

You will build dashboards and KPI tools, ensure data accuracy, and collaborate with Marketing, Finance and Commercial teams to optimise campaigns and report results to clients.

Formación

• Bachelor's degree in Data Science, Statistics, Mathematics, Computer Science, Business Analytics or related field.
• 2-3 years' experience in a Data Analyst, Marketing Analyst, Marketing Operations, or similar role.
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
• Proficiency in SQL, Python, BigQuery, Excel, or similar analytical tools.
• Experience with Tableau, Power BI, Looker Studio, or other data visualisation platforms.
• Understanding of marketing performance metrics, campaign analysis, and ROI measurement.
• Knowledge of statistical analysis, database management, and data warehousing concepts.
• Strong stakeholder management, communication, and presentation skills.
• Excellent organisational skills, attention to detail, and ability to manage multiple priorities.

Responsabilidades

• Analyse marketing and business data to identify trends, opportunities, and performance insights.
• Create and maintain dashboards, reports, and KPI tracking tools.
• Ensure data accuracy and integrity through regular validation and maintenance.
• Support campaign optimisation through performance analysis and recommendations.
• Deliver client-facing reports and metrics to demonstrate campaign effectiveness and build trust.
• Partner with Marketing, Finance, and Commercial teams to meet reporting and business requirements.
• Provide accurate campaign data to support invoicing and financial reporting.
• Identify opportunities to improve processes and operational efficiency.

Educación

Bachelor's degree in Data Science/Statistics/Mathematics/CS/Business Analytics

Herramientas

SQL

Python

BigQuery

Excel

Tableau

Power BI

Looker Studio

Data warehousing concepts

Descripción del empleo

HBX Group is the world leader in travel tech, empowering the industry with data-driven marketing insights and dashboards. We seek a Marketing Data Operations Analyst to analyse marketing and business data, deliver actionable insights, and support data-driven decisions across the organisation.

You will build dashboards and KPI tools, ensure data accuracy, and collaborate with Marketing, Finance and Commercial teams to optimise campaigns and report results to clients.