Marketing Data Operations Analyst

Hotelbeds Group; Islas Baleares; Presencial; EUR 36.000 - 48.000; Jornada completa

Descripción de la vacante

HBX Group is the world leader in travel tech, empowering the industry with data-driven marketing insights and dashboards. We seek a Marketing Data Operations Analyst to analyse marketing and business data, deliver actionable insights, and support data-driven decisions across the organisation.

You will build dashboards and KPI tools, ensure data accuracy, and collaborate with Marketing, Finance and Commercial teams to optimise campaigns and report results to clients.

Formación

• Bachelor's degree in Data Science, Statistics, Mathematics, Computer Science, Business Analytics or related field.
• 2-3 years' experience in a Data Analyst, Marketing Analyst, Marketing Operations, or similar role.
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
• Proficiency in SQL, Python, BigQuery, Excel, or similar analytical tools.
• Experience with Tableau, Power BI, Looker Studio, or other data visualisation platforms.
• Understanding of marketing performance metrics, campaign analysis, and ROI measurement.
• Knowledge of statistical analysis, database management, and data warehousing concepts.
• Strong stakeholder management, communication, and presentation skills.
• Excellent organisational skills, attention to detail, and ability to manage multiple priorities.

Responsabilidades

• Analyse marketing and business data to identify trends, opportunities, and performance insights.
• Create and maintain dashboards, reports, and KPI tracking tools.
• Ensure data accuracy and integrity through regular validation and maintenance.
• Support campaign optimisation through performance analysis and recommendations.
• Deliver client-facing reports and metrics to demonstrate campaign effectiveness and build trust.
• Partner with Marketing, Finance, and Commercial teams to meet reporting and business requirements.
• Provide accurate campaign data to support invoicing and financial reporting.
• Identify opportunities to improve processes and operational efficiency.

Educación

Bachelor's degree in Data Science/Statistics/Mathematics/CS/Business Analytics

Herramientas

SQL

Python

BigQuery

Excel

Tableau

Power BI

Looker Studio

Data warehousing concepts

Descripción del empleo

HBX Group is the world's leading technology partner, connecting and empowering the world of travel. We're game-changers, disruptors, the people who bring together local and global brands in accommodation, transport, activities and payments through our network of 300,000 hotels worldwide, 60,000 hard to reach high value clients such as tour operators, travel agents and loyalty schemes across 140 source markets. We are tech-driven, with a customer-first philosophy, and commercial teams whose knowledge and relationships on the ground are second to none. And of course we have an amazing team! Our people, Team HBX Group, are the beating heart of the company who we encourage to 'move fast, dream big and make the difference' every day. In fact, we believe that it is tech + data + people that truly sets us apart in the market, alongside our 'global approach, local touch' mentality. We're headquartered in Palma, Mallorca and employ around 3,500 people worldwide.

JOB DESCRIPTION:

About Us

HBX Group is the world's leading technological partner, connecting and empowering the world of travel. We bring together global and local brands in accommodation, transport, activities and payments, serving 300,000 hotels and 60,000 hard to reach, high value clients across 140 source markets. Tech-driven with a customer-first mindset, our commercial teams and talented HBX people are the heart of what makes us unique. At HBX, we believe that tech + data + people set us apart, supported by our "global approach, local touch" philosophy

Job Summary

The Marketing Data Operations Analyst is responsible for analysing marketing and business performance data to provide actionable insights, optimise campaigns, improve client satisfaction, and support data-driven decision-making across the business.

Key Responsibilities

• Analyse marketing and business data to identify trends, opportunities, and performance insights.
• Create and maintain dashboards, reports, and KPI tracking tools.
• Ensure data accuracy and integrity through regular validation and maintenance.
• Support campaign optimisation through performance analysis and recommendations.
• Deliver client-facing reports and metrics to demonstrate campaign effectiveness and build trust.
• Partner with Marketing, Finance, and Commercial teams to meet reporting and business requirements.
• Provide accurate campaign data to support invoicing and financial reporting.
• Identify opportunities to improve processes and operational efficiency.

Experience & Skills

• Bachelor's degree in Data Science, Statistics, Mathematics, Computer Science, Business Analytics, Marketing Analytics, or a related field.
• 2-3 years' experience in a Data Analyst, Marketing Analyst, Marketing Operations, or similar role.
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
• Proficiency in SQL, Python, BigQuery, Excel, or similar analytical tools.
• Experience with Tableau, Power BI, Looker Studio, or other data visualisation platforms.
• Understanding of marketing performance metrics, campaign analysis, and ROI measurement.
• Knowledge of statistical analysis, database management, and data warehousing concepts.
• Strong stakeholder management, communication, and presentation skills.
• Excellent organisational skills, attention to detail, and ability to manage multiple priorities.

At HBX Group, we believe that diversity drives innovation and makes travel a force for good.

We're committed to creating an inclusive workplace where everyone feels valued and respected, embracing different backgrounds, perspectives and talents. Join us and be part of a team where diversity and equal opportunities really do make a difference.

You will have the opportunity to work for a company that is going through significant change in becoming the world's leading travel services provider. We are looking for people that are ready to ride the wave in this exciting journey.

As well as an attractive benefits package you will be able to work:

• Within an innovative, engaging and multicultural environment.
• Have the opportunity to build strong and lasting business relationships and friendships from around the world.
• Have the opportunity in developing your career locally or within one of our beautiful working locations across the globe.