Marketing Automation Specialist

Festo; Barcelona; Presencial; EUR 35.000 - 55.000; Jornada completa

Descripción de la vacante

A leading automation solutions company located in Barcelona is seeking a candidate to manage EMEA marketing automation campaigns. Responsibilities include the implementation and optimization of customer journeys using Eloqua, analyzing results, and collaborating with global teams to enhance marketing strategies. The ideal candidate holds a degree in digital marketing and possesses strong analytical and communication skills, with fluency in English essential.

Formación

• Degree in digital marketing, e-commerce or equivalent.
• Good knowledge of online marketing instruments and inbound campaigns.
• Experience with a marketing automation tool (preferably Eloqua).
• Strong analytical mindset with the ability to implement actions from analysis.
• Fluent in English with additional languages as a plus.

Responsabilidades

• Implement customer journeys on the Marketing Automation Platform.
• Monitor and analyze customer journey results for optimization.
• Collaborate with MarCom teams and data analysts.
• Optimize content to increase leads and conversion rates.
• Drive projects independently.

Conocimientos

Eloqua

Online marketing

Data analysis

B2B marketing

Communication

Educación

Degree in digital marketing or equivalent

Herramientas

Marketing Automation Platform (Eloqua)

Descripción del empleo

Purpose / Mission of the Position

This position holder will be part of a team in charge of the creation and optimization of EMEA marketing automation campaigns, and the successful implementation of local and global ones. Responsible for implementing customer journeys throughout EMEA and optimizing these based on data analysis, so that the marketing campaigns will lead to business opportunities and sales turnover increase.

Key Responsibilities

• Implement / activate local, regional and global customer journeys on the Marketing Automation Platform (Eloqua).
• Continuously monitor the customer journeys and analyse their results and support the reporting expert in the team in the analysis and optimization process.
• Based on the data analysis, optimise the customer journeys and content to increase number of leads, conversion rate and sales.
• Cooperate closely with the global, EMEA and local MarCom teams as well as the data analysts.
• Collaborate with the external partner in charge of the localization of campaigns across EMEA.

Requirements

Degree in digital marketing, e-commerce or equivalent.

Good knowledge of online marketing instruments and inbound campaigns.

Experience with a marketing automation tool (preferably Eloqua) and knowledge of nurturing, enrichment and scoring.

Experience in B2B online marketing and managing campaigns in a multi-channel environment.

Good understanding of B2B Personas and (digital) customer journeys.

Strong analytical mindset and the ability to derive and implement actions from the analysis.

Learns quickly and likes to be up to date on current trends in marketing automation and online marketing.

Used to work independently and self-motivated. Likes to take on responsibility and drive projects.

Good communication skills and team player in international teams. Language : fluent in English is a must (verbal and written), additional languages preferable.

Experience in Automation Industry is a plus.