Marketing and Communications Lead

Aloja; España; Remote; EUR 55,000 - 80,000; Full time

Benefits offered by this job

Flexible work

Autonomy culture

Growth opportunities

Job summary

Aloja is a remote-first pricing infrastructure company serving the Experience Industry. We are seeking a Marketing & Communications Lead to own the external voice—from content and SEO to partnerships, campaigns, and brand consistency. This is a high-ownership role, setting strategy and executing hands-on with Sales and Customer Success.

You’ll collaborate across LatAm and Europe, shaping our brand, building a content calendar, and driving metrics-driven campaigns in a fast-growing environment.

Qualifications

• Proven experience owning marketing/communications end-to-end — ideally at a B2B SaaS startup or similar fast-moving environment.
• Strong writing skills and a sharp eye for brand voice and consistency.
• Working knowledge of SEO fundamentals and content strategy.
• Experience coordinating with external partners (PR, media, affiliates).
• Data-driven — comfortable tracking and reporting on marketing performance.
• Proactive, autonomous, and comfortable operating without heavy management structure.
• Fluent English and Spanish is a plus given the team's footprint.

Responsibilities

• Coordinate with external partners (PR agencies, industry publications, affiliate/referral partners) to distribute and syndicate Aloja-authored content.
• Manage placements for podcast ads, sponsored content, and related media opportunities.
• Build and maintain relationships with media and industry contacts relevant to Aloja's positioning.
• Own SEO strategy and execution across Aloja's website and content properties.
• Build and maintain a content calendar spanning blog, email, and social channels.
• Develop lead magnets and other inbound marketing assets.
• Review marketing and on-site copy for quality, consistency, and brand voice.
• Act as a spokesperson for Aloja in video and other media as needed.
• Ensure consistent brand voice and messaging across all external-facing materials.
• Keep marketing messaging aligned with Sales and Customer Success.
• Plan and execute marketing campaigns across digital channels.
• Track and report on key metrics: traffic, lead generation, engagement, and campaign performance.
• Support planning and execution of company events, trade shows, and related activities.
• Create marketing collateral (flyers, one-pagers, event materials), partnering with design specialists on more complex work.
• Take on other marketing and communications responsibilities as they naturally arise.

Job description

Aloja builds dynamic pricing infrastructure for the Experience Industry (tours, attractions, excursions). We're a remote-first team based across Latam and Europe, and we work with a culture built on trust, autonomy, and collaboration.

The Role

We're looking for a Marketing & Communications Lead to own Aloja's external voice — from content and SEO strategy to partnerships, campaigns, and brand consistency. This is a high-ownership role for someone who can both set the strategy and execute hands-on, working closely with Sales and Customer Success to keep messaging aligned across the company.

Responsibilities:

Partnerships & Content Distribution

• Coordinate with external partners (PR agencies, industry publications, affiliate/referral partners) to distribute and syndicate Aloja-authored content
• Manage placements for podcast ads, sponsored content, and related media opportunities
• Build and maintain relationships with media and industry contacts relevant to Aloja's positioning
• Own SEO strategy and execution across Aloja's website and content properties
• Build and maintain a content calendar spanning blog, email, and social channels
• Develop lead magnets and other inbound marketing assets
• Review marketing and on-site copy for quality, consistency, and brand voice

Brand & Communications

• Act as a spokesperson for Aloja in video and other media as needed
• Ensure consistent brand voice and messaging across all external-facing materials
• Keep marketing messaging aligned with Sales and Customer Success

Campaigns & Analytics

• Plan and execute marketing campaigns across digital channels
• Track and report on key metrics: traffic, lead generation, engagement, and campaign performance

Events & Creative Support

• Support planning and execution of company events, trade shows, and related activities
• Create marketing collateral (flyers, one-pagers, event materials), partnering with design specialists on more complex work

General

• Take on other marketing and communications responsibilities as they naturally arise

Requirements

• Proven experience owning marketing/communications end-to-end — ideally at a B2B SaaS startup or similar fast-moving environment
• Strong writing skills and a sharp eye for brand voice and consistency
• Working knowledge of SEO fundamentals and content strategy
• Experience coordinating with external partners (PR, media, affiliates)
• Data-driven — comfortable tracking and reporting on marketing performance
• Proactive, autonomous, and comfortable operating without heavy management structure
• Fluent English (almost native) and Spanish is a plus given the team's footprint

What Aloja Offers

• Flexibility and autonomy in how you work
• Relaxed yet professional culture, built on trust and collaboration
• Opportunity to grow within a client-focused, fast-scaling company