Marketing Analytics Specialist

CapsLock; Madrid; A distancia; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A performance marketing agency based in Madrid is looking for a Marketing Analytics Manager to manage tracking and analytics across platforms. The ideal candidate has experience with Google Tag Manager and Google Analytics 4, and is skilled in data analysis to optimize campaign performance. This role offers competitive pay and numerous benefits including remote work options and ongoing learning opportunities.

Servicios

Remote Work

Paid Time Off

Ongoing Learning

Home Office Support

Physical Well-Being Benefits

Unlimited Sick Days

Medical Coverage

Co-Working Space

Fun Events

Formación

• Proven expertise in Google Tag Manager, Google Analytics 4, and Looker Studio.
• Hands-on experience with conversion tracking across multiple advertising platforms.
• Strong troubleshooting and debugging skills for analytics and tracking issues.

Responsabilidades

• Manage accounts and containers in Google Tag Manager and Google Analytics 4.
• Set up and manage conversion tracking across multiple advertising platforms.
• Collect and analyze performance data to identify trends and gaps.

Conocimientos

Google Tag Manager

Google Analytics 4

Looker Studio

Conversion tracking

Data analysis

Descripción del empleo

Overview

About us

We are a performance marketing agency managing over $120M in annual media spend focused on driving measurable results for U.S.-based companies in the home improvement industry. Our Ad Tech department plays a critical role in ensuring accurate tracking, reporting and data integrity across all campaigns empowering our media buying teams to make data-driven decisions with confidence.

We are seeking a skilled Marketing Analytics Manager with strong technical expertise in Google Tag Manager, Google Analytics 4 and Looker Studio as well as proven experience in implementing, maintaining and optimizing conversion tracking systems across multiple advertising platforms.

Responsibilities

• Tracking & Analytics Management
• Manage accounts and containers in Google Tag Manager (GTM) and Google Analytics 4 (GA4).
• Deploy, configure and maintain tags, triggers, variables and settings across multiple websites.
• Troubleshoot and resolve tracking and analytics issues to ensure accurate data collection.
• Maintain and optimize reporting dashboards in GA4 and Looker Studio for actionable insights.
• Conversion Tracking & Ad Platform Integration
• Set up and manage conversion tracking across multiple advertising platforms (Facebook, Google, Nextdoor, Newsbreak, MediaGo, Taboola, Outbrain).
• Monitor and troubleshoot discrepancies between platform data and analytics tools.
• Collaborate with media buyers to ensure accurate and reliable tracking for all campaigns.
• Data Analysis & Optimization
• Collect, analyze and monitor performance data to identify trends, gaps and opportunities.
• Provide actionable recommendations to improve campaign targeting and measurement accuracy.
• Continuously refine and optimize tracking setups for better performance attribution.
• Cross-Functional Collaboration & Development
• Work closely with developers to define tracking metrics for new and existing web properties.
• Identify inefficiencies in tracking workflows and propose process improvements.
• Stay updated on industry best practices and emerging trends in digital measurement, attribution and analytics.
• AI Integration & Workflow Enhancement
• Propose and implement AI solutions that enhance data validation, error detection and reporting workflows.
• Share insights and recommendations on new AI tools that could benefit the Ad Tech department and media buying teams.

Requirements

Attributes we’re looking for:

• Highly detail-oriented with a strong sense of accountability.
• Excellent problem-solving and troubleshooting skills.
• Strong communication skills and proactive collaboration with cross-functional teams.
• Adaptable and resourceful in a fast-changing environment.
• Process-oriented with the ability to document and standardize workflows.
• Eager to stay ahead of industry trends in analytics, attribution and ad tech.
• Comfortable using AI to enhance productivity, reduce manual effort and improve decision-making.
• Curious and proactive in experimenting with AI-based solutions for analytics and tracking workflows.

Qualifications

• Proven expertise in Google Tag Manager (GTM), Google Analytics 4 (GA4) and Looker Studio.
• Hands-on experience with conversion tracking across multiple advertising platforms (Facebook, Google, Nextdoor, Newsbreak, MediaGo, Taboola, Outbrain).
• Strong troubleshooting and debugging skills for analytics and tracking issues.
• Familiarity with media buying workflows and performance KPIs.
• Solid understanding of attribution models and data accuracy best practices.
• Ability to work both independently and collaboratively in a remote environment.
• Strong analytical skills and a data-driven mindset.
• Inquisitive and proactive; you don’t wait for direction, you look for the why and bring solutions.
• Strong organizational habits and ability to switch context between quick-turn tasks and longer-term projects.
• Comfortable in a fast-paced, ever-changing environment; resilient, flexible and quick to adapt when priorities shift or projects evolve.
• Creative and capable of thinking outside the box for tooling or process solutions to improve workflows.
• Demonstrated experience using AI tools (e.g., ChatGPT, automation scripts, AI reporting assistants) to improve workflows or performance.
• Ability to evaluate and adopt new AI tools to enhance tracking, reporting or collaboration processes.
• Excellent writing and communication skills in English.

Why you should consider us

Not only do we offer fair and competitive pay, but we also provide perks and benefits that support your well-being and growth. Here are some of them:

• Remote Work: We are a truly remote-first company. You choose where you feel the most productive and comfortable to make an impact.
• Paid Time Off: Work-life balance matters to us and we support it with paid time off for rest, personal time or simply doing what makes you happy.
• Ongoing Learning: We support continuous learning with workshops, online courses, conferences and certifications.
• Home Office: We help you set up your perfect workspace by covering equipment and furniture expenses so you can do your best work from home.
• Physical Well-Being: From gym memberships and yoga classes to home workout equipment or a bicycle, we give you the flexibility to stay active your way.
• Unlimited Sick Days: Your health matters. Take the time you need to rest and recover—we’ll be here when you’re ready to return.
• Medical Coverage: Reimbursement for medical insurance and health-related expenses including dental care and psychological support for you and your family.
• Co-Working Space: If you sometimes crave a change of scenery or more social interaction, we’ll cover the full cost of a co-working space.
• Fun Stuff: From gaming nights and fitness challenges to annual retreats at world-class resorts we ensure there’s always something engaging.

Employment Type: Full-time

Vacancy: 1