Marketing Analyst CE and MEA

Page Personnel; Barcelona; Presencial; EUR 35.000 - 55.000; Jornada completa

Descripción de la vacante

A multinational recruitment firm in Barcelona is seeking a Marketing Analyst to support the CE & MEA Channel Marketing team. The role focuses on executing marketing analytics strategies, ensuring data quality, and presenting actionable insights to stakeholders. Ideal candidates have experience in data analysis, Power BI, and are capable of optimizing marketing campaigns. Join a diverse team and grow your career in a vibrant environment.

Servicios

Competitive compensation

Various well-being activity options

Formación

• Strong background in data analysis and marketing analytics.
• Experience with relational databases and data quality issues.
• Ability to present data insights clearly to stakeholders.

Responsabilidades

• Execute the global marketing analytics strategy.
• Maintain and optimize dashboards and reports.
• Train marketing team on dashboard usage.
• Analyze data for trends that inform marketing strategies.

Conocimientos

Data analysis

Power BI

Google Analytics

Database management

Reporting

Data visualization

Herramientas

Power BI

Google Analytics

Google Tag Manager

Descripción del empleo

• Immediate Incorporation
• Permanent Contract

At the heart of PageGroup's business are the thousands of people's lives we change, the outstanding service we provide to our clients and candidates and the exciting opportunities within our offices all over the world. We're proud to set the standard in the recruitment profession - our specialist service with a personal touch is how we change lives for people through creating opportunity to reach potential.

PageGroup was established in the UK in 1976. We're now a FTSE 250 organization with operations in 36 countries, providing recruitment services and career opportunities at a local regional and global level.

In Barcelona, our Shared Services Centre regroups positions to support our operations in Europe and globally.

Find out more here: https://www.pagepersonnel.es/clientprofile/pagegroup-shared-services-centre

About this role

The Marketing Analyst will be an integral role to support the needs of our CE & MEA Channel Marketing team and markets. This is a critical role to support measurement and optimisation of our marketing programme in CE & MEA. The goal is to provide data-driven insights that drive business growth, improve marketing efficiency, and enhance customer experiences.

This is a specialist role that sits on the business' Global Marketing Analyst team that supports delivery of the future direction of marketing analytics within the business, as well as the CE & MEA Channel Marketing Leadership team.

You will:

Have overall responsibility for regional execution of the global marketing analytics strategy including:

• Presenting accurate data to stakeholders through clear, actionable reports, and visualizations on Power BI or other visualization tools
• Regular review and maintenance/optimization of key platforms, dashboards and reports - Power BI, Google Analytics, Google Tag Manager, etc.
• Develop and maintain data processes from multiple data sources
• Work with relational databases to ensure the validity of reported information.
• Troubleshoot and correct data quality issues
• Train the marketing organization on dashboard usage, supporting a data-driven mindset.
• Drive the regional implementation of projects in the global data & analytics roadmap
• Advise on suitable measurement strategies based on channel objectives - including but not limited to paid advertising, organic, paid search/social
• Identify ways in which to improve analytical procedure to increase productivity and efficiency
• Ensure alignment globally and a consistent measurement approach across all markets
• Analyse data to identify trends, patterns, and insights that inform digital marketing strategies, optimize campaigns and improve ROI
• Track key performance indicators (KPIs) such as website traffic, social media engagement, various channel contribution, lead generation, and conversion rates to benchmark and evaluate campaign effectiveness.

Benefits:

• Grow your career in a multinational environment (+40 nationalities in the SSC)
• Competitive compensation and benefits package in Barcelona, various well-being activity options