Manager, Spain Marketing

Airwallex; Barcelona; Presencial; EUR 60.000 - 84.000; Jornada completa

Descripción de la vacante

Airwallex is seeking a Marketing Manager to build and execute the Spain market presence, translating EMEA/global priorities into local activity that drives credibility, demand, and growth for SME and Enterprise segments.

You will lead market strategy, events, partnerships, localization, and GTM support, collaborating with Spain leadership and global teams to optimize pipeline and revenue outcomes.

Formación

• 5+ years of experience in B2B marketing, ideally in a local-market, country, field, partner or integrated marketing role.
• Strong ability to turn commercial objectives into a focused marketing plan, then execute it end to end.
• Proven experience delivering events, partnerships, community programmes or other relationship-led growth initiatives.
• Commercial orientation: comfortable working with sales, discussing pipeline and prioritising activities based on expected business impact.
• Strong stakeholder management in a matrix organisation, with the confidence to coordinate EMEA, global and local teams.
• Excellent written and verbal communication in Spanish (native) and English; able to localise messaging with cultural and market nuance.
• Data literacy: able to define KPIs, read funnel performance, evaluate ROI and use insights to improve activity.
• High ownership, pace and organisation, with the judgement to prioritise in an evolving market and with imperfect information.

Responsabilidades

• Market strategy: Develop and manage the Spain marketing plan across always-on and campaign-based initiatives, aligned to business priorities, target segments and priority verticals.
• Events and experiences: Own the end-to-end planning and execution of owned, partner-led and sponsored events; build a clear link between event participation, sales engagement and pipeline.
• Community and ecosystem building: Develop relationships with relevant Spanish founders, finance, technology, e-commerce, travel and industry communities.
• Partner marketing: Create and activate co-marketing initiatives with strategic and channel partners, associations, media and ecosystem players.
• Localisation and content: Adapt EMEA/global campaigns, messaging, case studies and assets for Spanish audiences, with strong local-market judgement rather than simple translation.
• Sales and GTM support: Work closely with Spain commercial leadership, AEs and SDRs to identify opportunities, support launches and improve account and pipeline engagement.
• Digital and growth activation: Partner with EMEA paid media, SEO, ABM, campaign and lifecycle teams to launch localised digital and always-on programmes.
• Measurement and operations: Maintain clear reporting on activity, funnel contribution and marketing influence; manage budgets, vendors, timelines and post-campaign learnings.

Conocimientos

B2B marketing

Marketing plan development

Event/partnership programs

Commercial orientation

Stakeholder management

Spanish & English proficiency

Data literacy and ROI

Fast-paced execution

Herramientas

Salesforce

Marketing automation

Website/Content management

Analytics tools

Project management tools

Descripción del empleo

About Airwallex

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 250,000 businesses worldwide – including Brex, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.

Proudly founded in Melbourne, we have a team of over 2,300 of the brightest and most innovative people in tech across 27 offices around the globe. Valued at US$11 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you're ready to do the most ambitious work of your career, join us.

Attributes We Value

We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you're motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor.

You're humble and collaborative; turn zero-to-one ideas into real products, and you "get stuff done" end-to-end. You use AI to work smarter and solve problems faster. Here, you'll tackle complex, high-visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let's build what's next.

About The Team

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company’s growth and success.

What You’ll Do

Build and execute Airwallex's marketing presence in Spain, translating EMEA and global priorities into relevant local-market activity that builds credibility, generates demand and supports commercial growth across SME and Enterprise.

Responsibilities:

• Market strategy: Develop and manage the Spain marketing plan across always-on and campaign-based initiatives, aligned to business priorities, target segments and priority verticals.

• Events and experiences: Own the end-to-end planning and execution of owned, partner-led and sponsored events; build a clear link between event participation, sales engagement and pipeline.

• Community and ecosystem building: Develop relationships with relevant Spanish founders, finance, technology, e-commerce, travel and industry communities.

• Partner marketing: Create and activate co-marketing initiatives with strategic and channel partners, associations, media and ecosystem players.

• Localisation and content: Adapt EMEA/global campaigns, messaging, case studies and assets for Spanish audiences, with strong local-market judgement rather than simple translation.

• Sales and GTM support: Work closely with Spain commercial leadership, AEs and SDRs to identify opportunities, support launches and improve account and pipeline engagement.

• Digital and growth activation: Partner with EMEA paid media, SEO, ABM, campaign and lifecycle teams to launch localised digital and always-on programmes.

• Measurement and operations: Maintain clear reporting on activity, funnel contribution and marketing influence; manage budgets, vendors, timelines and post-campaign learnings.

Who You Are

We're looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory.

Minimum qualifications:

• 5+ years of experience in B2B marketing, ideally in a local-market, country, field, partner or integrated marketing role.

• Strong ability to turn commercial objectives into a focused marketing plan, then execute it end to end.

• Proven experience delivering events, partnerships, community programmes or other relationship-led growth initiatives.

• Commercial orientation: comfortable working with sales, discussing pipeline and prioritising activities based on expected business impact.

• Strong stakeholder management in a matrix organisation, with the confidence to coordinate EMEA, global and local teams.

• Excellent written and verbal communication in Spanish (native) and English; able to localise messaging with cultural and market nuance.

• Data literacy: able to define KPIs, read funnel performance, evaluate ROI and use insights to improve activity.

• High ownership, pace and organisation, with the judgement to prioritise in an evolving market and with imperfect information.

Preferred qualifications:

• Experience in fintech, payments, financial services, SaaS, e-commerce infrastructure or another complex B2B technology category.

• Existing relationships across the Spanish startup, scale-up, technology, finance, e-commerce or travel ecosystem.

• Experience marketing to both SME and Enterprise audiences, including account-based or vertical-led programmes.

• Familiarity with Salesforce, marketing automation, website/content management, analytics and project-management tools.

• Experience building a new market motion or scaling a relatively lean marketing operation.

Equal opportunity

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don't regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.