LM-Perfil Business Analyst CDP

Aderen; Madrid; On-site; EUR 52,000 - 56,000; Full time

Benefits offered by this job

Rate €240/day + VAT

Job summary

Zohorecruit is seeking a data and CDP-focused professional to lead onboarding of a Customer Data Platform, design data ingestion flows, and deliver a unified customer view across multiple sources. The role supports marketing, product, IT and retail teams to enable personalized engagement across channels.

You'll drive end-to-end lifecycle activities in Customer, Loyalty and In-Store Micromerchandising domains, collaborating cross-functionally to align CDP goals with business objectives and

Qualifications

• Strong communication and stakeholder management are required.
• End-to-end product lifecycle involvement across Customer, Loyalty and In-Store Micromerchandising domains.
• Ability to gather requirements and define scope for CDP initiatives.

Responsibilities

• Led onboarding of a Customer Data Platform (CDP)
• Designed and implemented data ingestion and integration flows
• Ensured a unified view of customer information across sources
• Aligned CDP capabilities with business objectives
• Enabled customer engagement and loyalty campaign use cases
• Collaborated with IT, Marketing, Product and Retail Operations to drive adoption and scalability

Skills

Strong communication

Stakeholder management

Data-driven mindset

Tools

CDP onboarding

Data pipelines

Job description

• Designed and developed data pipelines to integrate multiple customer touchpoints. Established data governance and data quality processes.
• Enabled accurate, reliable and actionable customer insights.
• Supported product teams in requirements gathering and definition.
• Aligned CDP capabilities with business objectives.
• Enabled customer engagement and loyalty campaign use cases.
• Supported personalized merchandising initiatives at store level.
• Collaborated with cross-functional teams including IT, Marketing, Product and Retail Operations. Ensured successful adoption and scalability of the platform.

Context

• Strong communication and stakeholder management skills required.
• End-to-end product lifecycle involvement across Customer, Loyalty and In-Store Micromerchandising domains.

Technical skills

Languages

• Led the onboarding of a Customer Data Platform (CDP).
• Designed and implemented data ingestion and integration flows.
• Ensured a unified and consistent view of customer information across multiple sources. Managed activities across the full product development lifecycle.
• Covered Customer, Loyalty and In-Store Micromerchandising domains.

Project outcomes

• Delivered a centralized and reliable source of customer data.
• Enhanced personalization strategies across the organization.
• Optimized loyalty programs and customer engagement initiatives. Enabled data-driven decision making.
• Improved accessibility and consistency of customer information.

WE OFFER:

• Full-time Freelance contract
• Rate: €240 per day + VAT (according to the experience provided)
• Long-Term Project