Lifecycle Marketing Manager

Prime Insights; Madrid; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A leading market research company in Madrid seeks a Lifecycle Marketing Manager to own email, push, and SMS marketing automation for B2C apps. The ideal candidate will have over 3 years of experience in lifecycle marketing and marketing automation, a proven ability to optimize campaigns, and a data-driven approach for analyzing metrics. This full-time position offers the opportunity to make a lasting impact within the company.

Formación

• 3+ years of experience in lifecycle marketing or marketing automation.
• Proven track record of optimizing automated lifecycle campaigns.
• Strong understanding of A/B testing and personalization strategies.

Responsabilidades

• Own and manage email, push notification, and SMS campaigns end-to-end.
• Build automated user journeys and lifecycle campaigns.
• Conduct A/B testing across communication channels.

Conocimientos

Lifecycle marketing

Marketing automation

A/B testing

Segmentation

Data analysis

Excellent communication

Herramientas

Braze

Iterable

OneSignal

Descripción del empleo

About Us

Prime Insights is a US-headquartered company connecting millions of users worldwide through our proprietary Market Research Panel apps

Our technology powers an international community, delivering a world-class survey experience for members and high-quality insights for clients.

Our mission is simple yet powerful : to connect authentic members with market research surveys, enabling our clients to gain meaningful insights through online quantitative research. In return, members receive valuable rewards, ensuring genuine participation and engagement.

Your Role

We are looking for a

Lifecycle Marketing Manager

(also open to Marketing Automation Manager or Email Marketer)

who will take full ownership of our

email, push, and SMS marketing automation

for our B2C apps.

This is a high-impact role where you’ll design and optimize user communication flows, run A / B tests, and leverage automation to maximize engagement, retention, and monetization. We’re seeking someone with a big ownership mindset

a self-starter who can take initiative, move fast, and drive measurable results.

Responsibilities

Own and manage email, push notification, and SMS campaigns end-to-end.

Build automated user journeys and lifecycle campaigns that engage, retain, and convert.

Conduct A / B testing across communication channels to continuously optimize performance.

Collaborate with product, design, and analytics teams to align lifecycle marketing with user needs and business goals.

Analyze campaign results and provide actionable insights to improve engagement and retention.

Ensure best practices in deliverability, compliance, and personalization.

What We’re Looking For

3+ years of experience in lifecycle marketing, marketing automation, or email / SMS / push marketing (preferably in app-based businesses).

Proven track record of building and optimizing automated lifecycle campaigns.

Strong understanding of A / B testing, segmentation, and personalization strategies

Hands-on experience with marketing automation tools (e.g., Braze, Iterable, OneSignal, or similar).

Data-driven and analytical mindset, comfortable interpreting campaign metrics and making decisions based on insights.

Excellent communication and collaboration skills across teams.

big ownership mindset

: proactive, self-motivated, and driven to deliver results.

Nice to Have

Experience working with B2C apps, loyalty programs, or subscription-based products.

Knowledge of mobile engagement strategies and retention best practices.

Familiarity with SQL or analytics tools for deeper campaign analysis.

Important :

We are not considering freelancers or consultants who are juggling multiple clients or projects.

This is a full-time role

for a committed professional looking to focus deeply on a single product ecosystem and make a lasting impact.